Digital Marketing Executive
Job Description
Title: Digital Marketing Executive
Company Name: International School Dhaka
Vacancy: 1
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ Bachelor of Business Administration (BBA) in Marketing
Experience Requirements:
∎ 2 to 3 year(s)
∎ The applicants should have experience in the following area(s):
Adobe After Effects, Artificial Inteligence, Canva, Google Ads, Google analytics, Mailchimp, Office 365, Photoshop and Illustrator, Social Media Marketing
Job Responsibilities:
∎ Manage the continual development of web, social and digital channels ensuring that our digital presence positively reflects our ISD culture and brand.
∎ Develop and execute an annual digital plan with the support of the Director of Marketing & Admissions.
∎ Generate, create and place engaging, creative and informative content across the schools social media platforms including posting and advertising across; Facebook, Instagram, LinkedIn, Twitter and YouTube.
∎ Track, monitor and report on social media, website and online PR activity.
∎ Ensure comments on social media sites are monitored and responded to in a timely and professional manner in keeping with the school's ethos.
∎ Manage the school website including but not limited to content creation, updates and SEO optimisation. Monitor and report on analytics/metrics.
∎ Planning and production of digital creative content for the school; actively seeking news stories and content for the school website, social media, newsletters and bulletins. Including creating and editing of photos, video, animation and social media posts.
∎ Use Google Analytics and other data sources to track, monitor and report on social media and website activity. Keeping a track of performance metrics to report to the Director of Marketing and Admissions to aid improvement and recommendation discussions.
∎ Develop and create weekly parent bulletins liaising with the Head's, Operations, using email marketing campaign platform. Liaise with staff, ensuring all communication is formatted and uploaded to our network for distribution. Create digital banners with clickable pages, design notifications, create interactive forms and collate responses to be circulated, reformat layouts, add key dates and feature items.
∎ Develop content and create the ISD e-newsletter for the parent community. Liaising with colleagues across the school for appropriate content to showcase school activity.
∎ Monitor online reviews of the school.
∎ Monitor and report on key competitor activity.
∎ Attendance to events outside of the working day, including occasional evenings and weekends.
∎ Such other duties as required by the Director of Marketing & Admissions or Director to ensure the smooth operation of the Marketing Department.
Additional Requirements:
∎ Age 26 to 35 years
∎ Essential:
∎ Educated to at least Degree Level standard or equivalent.
∎ An excellent command of written and spoken English.
∎ Proficient in Photoshop, InDesign, Illustrator, Google Analytics, all Social Media platforms and Office Word 365.
∎ Good working knowledge of video editing software.
∎ Strong organisational and prioritisation skills with the ability to work to tight adlines, sometimes under pressure.
∎ Excellent interpersonal communication skills; the ability to collaborate with a range of people.
∎ Experience in remarketing, geofencing, and creating Google Ads.
∎ Commitment to safeguarding and promoting the welfare of young people.
∎ Desirable, but not essential:
∎ Previous experience of working in a school / educational environment.
∎ Experience in using Adobe After Effects, Canva and a newsletter platform (Mailchimp)
∎ Interest in AI.
∎ Person Specification:
∎ Ambitious - keen to learn and to develop skills and the role.
∎ Creative and innovative.
∎ Hard working, pro-active with a can-do attitude.
∎ Works quickly but is methodical and has an eye for detail.
∎ Discreet, tactful and diplomatic, ability to maintain confidentiality.
∎ Ability to work independently as well as part of a team, possessing excellent inter-personal skills.
∎ Ability to use initiative and to suggest new ideas and ways to improve processes.
Salary: Negotiable
Compensation & Other Benefits:
∎ Provident fund, Weekly 2 holidays, Insurance, Gratuity
∎ Festival Bonus: 2
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 31 Aug 2023
Company Information:
∎ 23 Aug 2023
∎ International School Dhaka
∎ Address : Plot 80, Block E, Basundhara R/A, Dhaka 1229
∎ Business : Since 1999 ISD has been providing a first class English Medium International Education to National and Expatriate students on a beautiful purpose built campus. ISD is an International Baccalaureate (IB) World School authorized for the PYP, MYP, DP Programmes.
Category: Marketing/Sales
:
Source: bdjobs.com
Deadline Expired on 31st Aug 2023
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