Title: Digital Marketing and Social Media Manager
Company Name: Probashi Palli Group
Vacancy: --
Age: At least 40 years
Job Location: Dhaka
Salary: Negotiable
Experience:
Excellent communication and interpersonal skills.
Ability to work independently and as part of a team.
Must have good command in English language.
Strategic Planning: Develop and implement comprehensive digital marketing strategies to enhance brand awareness, drive traffic, and generate leads for the consultancy.
Content Creation: Create engaging and informative content for various digital platforms, including blogs, social media, and email newsletters, tailored to attract potential students and their families.
Social Media Management: Manage and optimize our social media channels (Facebook, Instagram, LinkedIn, etc.), including content scheduling, interaction with followers, and monitoring performance metrics.
SEO & SEM: Conduct keyword research and implement on-page and off-page SEO strategies to improve website visibility. Manage pay-per-click (PPC) campaigns and analyze their performance to maximize ROI.
Analytics & Reporting: Monitor and analyze digital marketing performance using tools like Google Analytics and social media insights. Prepare regular reports to assess the effectiveness of campaigns and make data-driven recommendations.
Brand Development: Ensure consistent brand messaging across all digital platforms. Collaborate with the team to develop promotional campaigns and materials that reflect the company's values and goals.
Community Engagement: Foster a strong online community by actively engaging with students, alumni, and educational stakeholders through comments, messages, and forums.
Market Research: Stay updated with the latest trends in digital marketing and education consultancy to identify opportunities for growth and innovation.
Collaboration: Work closely with the admissions and counseling teams to align marketing efforts with student recruitment goals and enhance the customer experience.
| University | Percentage (%) |
|---|---|
| NATIONAL UNIVERSITY | 8.41% |
| Daffodil International University (DIU) | 3.74% |
| City University | 2.80% |
| East West University | 2.80% |
| University of Dhaka | 2.80% |
| Bangladesh Open University | 2.80% |
| Atish Dipankar University of Science and Technology | 1.87% |
| American International University Bangladesh (AIUB) | 1.87% |
| University of South Asia | 1.87% |
| Green University of Bangladesh | 1.87% |
| Age Range | Percentage (%) |
|---|---|
| 20-30 | 48.60% |
| 31-35 | 32.71% |
| 36-40 | 9.35% |
| 40+ | 5.61% |
| Salary Range | Percentage (%) |
|---|---|
| 0-20K | 5.61% |
| 20K-30K | 11.21% |
| 30K-40K | 17.76% |
| 40K-50K | 23.36% |
| 50K+ | 42.06% |
| Experience Range | Percentage (%) |
|---|---|
| 0 years (Freshers) | 6.54% |
| 0.1 - 1 years | 0.93% |
| 1.1 - 3 years | 8.41% |
| 3.1 - 5 years | 25.23% |
| 5+ years | 58.88% |