Digital Marketing and Social Media Manager

Job Description

Title: Digital Marketing and Social Media Manager

Company Name: Probashi Palli Group

Vacancy: --

Age: At least 40 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 5 to 6 years

• Bachelor/Honors

• 5 to 6 years

• Age At least 40 years

• Excellent communication and interpersonal skills.

• Ability to work independently and as part of a team.

• Must have good command in English language.

• Strategic Planning: Develop and implement comprehensive digital marketing strategies to enhance brand awareness, drive traffic, and generate leads for the consultancy.

• Content Creation: Create engaging and informative content for various digital platforms, including blogs, social media, and email newsletters, tailored to attract potential students and their families.

• Social Media Management: Manage and optimize our social media channels (Facebook, Instagram, LinkedIn, etc.), including content scheduling, interaction with followers, and monitoring performance metrics.

• SEO & SEM: Conduct keyword research and implement on-page and off-page SEO strategies to improve website visibility. Manage pay-per-click (PPC) campaigns and analyze their performance to maximize ROI.

• Analytics & Reporting: Monitor and analyze digital marketing performance using tools like Google Analytics and social media insights. Prepare regular reports to assess the effectiveness of campaigns and make data-driven recommendations.

• Brand Development: Ensure consistent brand messaging across all digital platforms. Collaborate with the team to develop promotional campaigns and materials that reflect the company's values and goals.

• Community Engagement: Foster a strong online community by actively engaging with students, alumni, and educational stakeholders through comments, messages, and forums.

• Market Research: Stay updated with the latest trends in digital marketing and education consultancy to identify opportunities for growth and innovation.

• Collaboration: Work closely with the admissions and counseling teams to align marketing efforts with student recruitment goals and enhance the customer experience.

• Salary Review: Yearly
• Festival Bonus: 2