Digital Marketing Executive

Job Description

Title: Digital Marketing Executive

Company Name: Holidayzer BD Ltd

Vacancy: 4

Age: 20 to 35 years

Job Location: Narail (Narail Sadar)

Salary: Tk. 15000 - 30000 (Monthly)

Experience:

• At least 1 year
• Freshers are also encouraged to apply.

• At least 1 year
• Freshers are also encouraged to apply.

• Age 20 to 35 years

We are looking for a creative, analytical, and results-driven Digital Marketing Executive to manage and grow the digital presence of our company and international clients. The ideal candidate should have a strong understanding of digital marketing, paid advertising, social media, SEO, content strategy, and marketing analytics. You should be comfortable using modern marketing tools and AI-powered platforms to create campaigns, analyze performance, and improve marketing results.

Responsibilities:

• Plan, execute, and manage digital marketing campaigns for the company and international clients.

• Manage advertising campaigns across Meta (Facebook & Instagram), Google Ads, and other relevant platforms.

• Develop and implement social media marketing strategies and content calendars.

• Conduct market research, competitor analysis, audience research, and keyword research.

• Monitor and optimize paid advertising campaigns based on performance, conversions, and ROI.

• Implement basic SEO strategies to improve website visibility, organic traffic, and search rankings.

• Track and analyze marketing performance using Google Analytics, Google Search Console, and other analytics tools.

• Prepare marketing reports and provide actionable insights based on campaign data.

• Conduct A/B testing of advertisements, creatives, audiences, landing pages, and campaigns.

• Work with designers, content creators, developers, and other team members to execute marketing campaigns.

• Use AI tools such as ChatGPT, Claude, Gemini, and similar platforms for research, content planning, campaign development, analysis, and productivity.

• Research emerging digital marketing tools, trends, platforms, and strategies.

• Maintain and improve the company's online presence across relevant digital platforms.

• Communicate with international clients and understand their marketing requirements.

• Stay updated with changes in advertising platforms, social media algorithms, SEO practices, and digital marketing trends.

• Identify new opportunities to improve lead generation, engagement, conversions, and overall marketing performance.

Requirements:

• Strong understanding of digital marketing concepts and strategies.

• Practical knowledge of Meta Ads Manager, Google Ads, and social media marketing.

• Basic to intermediate knowledge of SEO and keyword research.

• Familiarity with Google Analytics and Google Search Console.

• Strong analytical, research, and problem-solving skills.

• Good understanding of marketing KPIs such as CTR, CPC, CPA, conversions, engagement, and ROI.

• Ability to learn new marketing tools and technologies independently.

• Strong written and spoken English communication skills.

• Fresh graduates are encouraged to apply if they have strong practical knowledge and a genuine interest in digital marketing.

• Practical experience with AI tools and the ability to explain how they are used in daily work will be an advantage.