Deputy Manager, Visual Merchandising - Marketing

Job Description

Title: Deputy Manager, Visual Merchandising - Marketing

Company Name: Apex Footwear Limited

Vacancy: 1

Location: Dhaka (GULSHAN 1)

Salary: Negotiable

Experience:
∎ At least 6 years
∎ The applicants should have experience in the following business area(s):Manufacturing (FMCG), Wholesale, Retail Store, Tannery/Footwear

Published: 26 May 2025

Education:
∎ Bachelor of Arts (BA) in Fine Arts

Requirements:

Additional Requirements:
∎ Working knowledge of visual product display and implementation
∎ Strong multitasking, organizational, and prioritization skills under stressful and high-pressure situations.
∎ Ability to adapt to last minute changes, then conceive and implement practical solutions.
∎ Proven ability to thrive in a collaborative and cross-functional team setting.
∎ Action Oriented & Results Driven
∎ Collaborates
∎ Communicates Effectively
∎ Customer Focus
∎ Being Resilient
∎ Instills Trust
∎ Working knowledge of visual product display and implementation
∎ Strong multitasking, organizational, and prioritization skills under stressful and high-pressure situations.
∎ Ability to adapt to last minute changes, then conceive and implement practical solutions.
∎ Proven ability to thrive in a collaborative and cross-functional team setting.
∎ Action Oriented & Results Driven
∎ Collaborates
∎ Communicates Effectively
∎ Customer Focus
∎ Being Resilient
∎ Instills Trust

Responsibilities & Context:
∎ Lead the creation and implementation of comprehensive visual merchandising strategies aligned with Apex’s brand vision and retail objectives.
∎ Develop zonal-based VM strategies tailored to diverse store formats and tiers (Category A/B/C), considering regional variations and customer demographics.
∎ Define and design creative visual concepts to attract and engage customers through in-store communication, window displays, and façade executions that connect seamlessly with the customer journey.
∎ Translate seasonal brand campaigns into immersive and cohesive retail experiences via window displays, navigation systems, and category-led storytelling.
∎ Ensure seamless integration between ATL/BTL campaigns and in-store visual assets for unified brand messaging.
∎ Oversee end-to-end execution of in-store elements including window displays, signage, mannequin clusters, floor fixtures, and overall store ambiance.
∎ Make effective use of available space and resources including windows, floor space, entry points, mannequins, wall fixtures, trial rooms, and display tables across all departments.
∎ Design POP (Point of Purchase) and visual display guidelines for all brand formats, ensuring consistency and premium execution across locations.
∎ Collaborate closely with the brand team, retail operations, and product teams to ensure VM deliverables align with the commercial calendar and retail promotions.
∎ Support and execute visual merchandising at events and activations organized by Marketing, PM, or Sales teams.
∎ Govern the full production lifecycle of all VM elements—from concept briefing to vendor coordination and final in-store execution—ensuring brand standard compliance and production quality.
∎ Plan, manage, and optimize the execution timeline and logistics for seasonal rollouts and new store openings.
∎ Plan and manage the visual merchandising budget with a focus on cost-efficiency and impact.
∎ Track and evaluate ROI for major VM initiatives and campaigns, using store performance data and shopper behavior insights to improve effectiveness.
∎ Lead the creation and implementation of comprehensive visual merchandising strategies aligned with Apex’s brand vision and retail objectives.
∎ Develop zonal-based VM strategies tailored to diverse store formats and tiers (Category A/B/C), considering regional variations and customer demographics.
∎ Define and design creative visual concepts to attract and engage customers through in-store communication, window displays, and façade executions that connect seamlessly with the customer journey.
∎ Translate seasonal brand campaigns into immersive and cohesive retail experiences via window displays, navigation systems, and category-led storytelling.
∎ Ensure seamless integration between ATL/BTL campaigns and in-store visual assets for unified brand messaging.
∎ Oversee end-to-end execution of in-store elements including window displays, signage, mannequin clusters, floor fixtures, and overall store ambiance.
∎ Make effective use of available space and resources including windows, floor space, entry points, mannequins, wall fixtures, trial rooms, and display tables across all departments.
∎ Design POP (Point of Purchase) and visual display guidelines for all brand formats, ensuring consistency and premium execution across locations.
∎ Collaborate closely with the brand team, retail operations, and product teams to ensure VM deliverables align with the commercial calendar and retail promotions.
∎ Support and execute visual merchandising at events and activations organized by Marketing, PM, or Sales teams.
∎ Govern the full production lifecycle of all VM elements—from concept briefing to vendor coordination and final in-store execution—ensuring brand standard compliance and production quality.
∎ Plan, manage, and optimize the execution timeline and logistics for seasonal rollouts and new store openings.
∎ Plan and manage the visual merchandising budget with a focus on cost-efficiency and impact.
∎ Track and evaluate ROI for major VM initiatives and campaigns, using store performance data and shopper behavior insights to improve effectiveness.

Skills & Expertise:

Compensation & Other Benefits:
∎ Gratuity
∎ Lunch Facilities: Partially Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ Industry-standard compensation package
∎ Contributory Provident fund
∎ Life Insurance (Accidental and Hospitalization)
∎ Pick & Drop Facility
∎ Discounts in hospitals & diagnostic centers
∎ Daycare service
∎ Industry-standard compensation package
∎ Contributory Provident fund
∎ Life Insurance (Accidental and Hospitalization)
∎ Pick & Drop Facility
∎ Discounts in hospitals & diagnostic centers
∎ Daycare service

Workplace:
∎ Work at office

Employment Status: Full Time

Job Location: Dhaka (GULSHAN 1)

Company Information:
∎ Apex Footwear Limited
∎ House # 06, Road # 137, Block # SE(D), Gulshan 01, Dhaka 1212
∎ Apex Footwear Limited (AFL) is the leading manufacturer, exporter and retailer of leather footwear in Bangladesh. The company’s export unit is the leader in leather footwear export with 15+ destinations across Europe, North America & Asia. The company’s local unit comprising both Retail and Wholesale channels has a strong footprint with 250+ own retail outlets, 270+ authorized franchisee and 150+ listed distributors across the country. Being a renowned public limited company, AFL has employed more than 13,000 people and is fully compliant with the Corporate Governance Compliance Report. The company generated revenues of USD 175 million up to June 2017.

Address::
∎ House # 06, Road # 137, Block # SE(D), Gulshan 01, Dhaka 1212
∎ Apex Footwear Limited (AFL) is the leading manufacturer, exporter and retailer of leather footwear in Bangladesh. The company’s export unit is the leader in leather footwear export with 15+ destinations across Europe, North America & Asia. The company’s local unit comprising both Retail and Wholesale channels has a strong footprint with 250+ own retail outlets, 270+ authorized franchisee and 150+ listed distributors across the country. Being a renowned public limited company, AFL has employed more than 13,000 people and is fully compliant with the Corporate Governance Compliance Report. The company generated revenues of USD 175 million up to June 2017.

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Application Deadline: 25 Jun 2025

Category: Design/Creative