Communications Manager, South Asia

Job Description

Title: Communications Manager, South Asia

Company Name: The British Council

Vacancy: Not specific

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ Relevant degree e.g., communications, journalism, marketing, or equivalent level of experience

Job Context:
∎ Pay Band: 6/G
∎ Location: Dhaka, Bangladesh
∎ Contract type: Indefinite
∎ Role Purpose:
∎ To develop and implement the communications plan for the cluster/country, with the support of the Regional Head of Communications. The Communications Manager will be responsible for external communications planning and delivery, including media, PR, events and stakeholder communications, and executing internal and change communications within the cluster/country. They will work closely with internal and external key stakeholders, execute plans that strengthen and integrate marketing initiatives to continue to engage current audiences, identify and attract new ones and create greater awareness of the British Council.

Job Responsibilities:
∎ Strategy and Planning:
∎ Manages implementation of communications strategy and plan, ensuring alignment to regional communications strategy and plan, and effective impact.
∎ Manages the delivery of internal and external communications campaigns, advice, and activities, ensuring that messages are consistent and support the regional communications strategies.
∎ Manages communication of the British Council's profile to internal and external stakeholders working closely with the wider regional Communications team.
∎ Manages crisis communication activities in cluster/country and ensures that communications protect and build the reputation of the British Council.
∎ Ensures that internal, change, media and stakeholder communications risks and issues are effectively managed and mitigated with support from the wider regional Communications team.
∎ Ensures that communications messages are consistent, aligned to regional communications strategy and support the British Council brand.
∎ Consultancy, analysis & problem-solving:
∎ Applies advanced communications expertise to provide advice to colleagues and business leads and deliver agreed programmes of work.
∎ Applies analytical approaches to identify and assess current state of communications, define opportunities for improvement, implement agreed projects and initiatives, ensuring consistency with regional communications plans and approaches.
∎ Delivers appropriate communications initiatives and interventions to support business needs, aligned to regional communications strategies, plans and approaches.
∎ Presents complex information clearly, producing tailored presentations, which convincingly influence decision-makers about the case for cluster communications initiatives.
∎ Builds an in-depth understanding of the operational context, opportunities, and challenges for communications.
∎ Makes appropriate linkages to issues across the broader organisation and region, to ensure that the delivery of communications projects and initiatives is based on informed business insight and joined-up thinking.
∎ Proactively seeks internal customer and other stakeholder feedback to monitor satisfaction with the standard of communications advice and business support provided, enabling improvements to be made where issued are identified.
∎ Business Development:
∎ Ensures joined up delivery of communications projects and initiatives.
∎ Consistently apply the agreed global communications and brand standards, templates, and processes.
∎ Supports the reviews of impact and effectiveness of cluster communications projects and initiatives and identifies opportunities for improvement.
∎ Subject/Sector expertise:
∎ Provides expert advice, support, and challenge on communications to colleagues and other stakeholders.
∎ Delivers high quality and effective communications plans and solutions using established processes, tools, and systems to ensure consistency.
∎ Proactively pursues an annual cycle of formally recognised Continuing Professional Development to maintain and deepen their professional expertise.
∎ Commercial and financial management:
∎ Conducts monthly and year-end reporting on progress against plan and deliverables and management of issues and risks.
∎ Shows an understanding of value for money/cost effectiveness in the advice, recommendations or service support provided across the remit of cluster communications.
∎ Relationship and stakeholder management:
∎ Ensures solid and beneficial relationships with marketing and communications professionals regionally.
∎ Actively participates within the Marketing Community of Practice.
∎ Develops peer/personal networks within and outside function to enhance own knowledge and expertise.
∎ Proactively builds and maintains excellent relationships with both internal and external stakeholders.
∎ Leadership and management:
∎ Plans and prioritises own work activities to ensure effective delivery of diverse responsibilities and deliverables over a quarterly to annual time horizon.
∎ Determines work plans and coordinates input from others (who may be outside the direct management line) to meet specific objectives.

Additional Requirements:
∎ Essential:
∎ Demonstrable experience in managing communications within a large and complex organisation or agency
∎ Experience in providing expert advice and guidance on internal and external communications
∎ Experience in managing and mitigating internal and external communications risks and
∎ issues
∎ Proven record of editorial experience (i.e., proofreading, translation, knowledge of different content types, etc.)
∎ Creative approach to implementing and evaluating
∎ communication activities
∎ Ability to effectively communicate with and engage children and their families.
∎ Desirable:
∎ Experience in a global organisation
∎ Role Specific Skills:
∎ Government Communication Service Professional Competency Framework
∎ Insight:
∎ Develop measurable communication objectives to support the delivery of policy/business priorities
∎ Ensures strategies take into account the recommendations and lessons learnt from evaluations of previous campaigns
∎ Review communication and media plans to ensure activities reflect policy developments and the emerging news agenda
∎ Develop a strong understanding of different internal audiences. Use this knowledge to ensure the tone language and format of internal communication is easily accessible to and read by a range of staff groups
∎ Ideas:
∎ Design integrated communication strategies and examine it with existing plans
∎ Initiate and lead the development of both reactive and proactive, integrated media campaigns that build on insight and tracking data.
∎ Develop innovative digital communication strategies; Draw on knowledge of emerging trends in digital services and social media and apply this knowledge when developing content and channels.
∎ Draw on audience insight to develop innovative internal communication strategies, selecting the most appropriate channel mix and ensuring content is both topical and timely.
∎ Implementation:
∎ Demonstrate strong written communication skills. Provide advice and guidance to colleagues on writing clearly for target audiences Shortlisting AND/OR interview
∎ Demonstrate strong editing skills to ensure quality and timely press releases, rebuttals and lines to take in response to developing stories
∎ Provide support and clarification to managers to ensure they are confident in delivering key messages and to strengthen the internal communication cascade
∎ Impact:
∎ Analyse evidence to assess effectiveness of communication and identify lessons learned
∎ Analyse media monitoring results to assess the effectiveness of media strategies and inform future proactive and reactive media campaigns
∎ Assess the effectiveness of digital communications. Use the results of user feedback, tests/pilots and effectiveness indicators to improve digital communication and the user experience
∎ Assess the effectiveness of internal communication at Country level and act on staff feedback to ensure that communication is timely, relevant and meets the needs of the business and internal country audiences
∎ All at Level 3

Salary:
∎ Attractive salary and benefits will be offered to the deserving candidate

Compensation & Other Benefits:
∎ An inclusive and engaging work environment encouraging cross-team collaboration and building connections with colleagues from different disciplines around the world
∎ Flexible working opportunities to support employee aspirations, personal activities and pursuits
∎ A learning environment with plenty of opportunities to develop skills and knowledge
∎ Experience of working in an international organisation which fosters work-life balance and commitment to smart working

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 26 Feb 2023

Company Information:
∎ 14 Feb 2023
∎ The British Council
∎ Business : The British Council is the UK`s international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries. We do this by making a positive contribution to the UK and the countries we work with - changing lives by creating opportunities, building connections and engendering trust.

Category: NGO/Development

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