Business Development Manager (Malaysian University)

Job Description

Title: Business Development Manager (Malaysian University)

Company Name: NSS Solution

Vacancy: --

Age: 23 to 40 years

Job Location: Dhaka

Salary: Tk. 50000 (Monthly)

Experience:

• At least 2 years
• The applicants should have experience in the following business area(s): University, College, Training Institutes, Travel Agent

• Bachelor/Honors

• Bachelor degree from any discipline

• At least 2 years
• The applicants should have experience in the following business area(s): University, College, Training Institutes, Travel Agent

• Age 23 to 40 years

• Experience: Min 2 years’ experience in Education industry

Business Development Manager (BDM) for a Malaysian University focusing on the B2B Agent Channel, your role is essentially that of a "Partnership Architect." You are the bridge between the university’s academic offerings and the global or local recruitment agencies that drive student enrollment.

In the Malaysian context, this often involves navigating a competitive landscape where you must balance Quality (Compliance/MQA standards) with Quantity (Enrollment targets).

Core Job Responsibilities

Agent Network Strategy & Acquisition

• Identify & Onboard: Research and vet potential education agents in target markets (e.g., China, Indonesia, South Asia, or Middle East).

• Due Diligence: Ensure all partner agents are reputable and understand the Malaysian Ministry of Higher Education (MOHE) and EMGS (Education Malaysia Global Services) regulations.

• Contract Management: Negotiate commission structures, Service Level Agreements (SLAs), and incentive schemes to stay competitive against other regional hubs like Singapore or Australia.

B2B Relationship Management

• Primary Point of Contact: Act as the dedicated account manager for agents to resolve issues regarding student applications, visa processing (EMGS), and commission payments.

• Training & Capacity Building: Conduct regular webinars and physical training sessions to update agents on new program accreditation, entry requirements, and campus facilities.

• Engagement: Organize "Agent Familiarization" trips where you host key partners on campus in Malaysia to build trust and brand loyalty.

Sales & Market Intelligence

• Pipeline Management: Track the conversion funnel from "Lead" to "Registered Student" for each agent.

• Competitor Analysis: Monitor the pricing, scholarships, and "quick-offer" TAT (Turnaround Time) of other Malaysian private universities (e.g., Taylor’s, Sunway, APU).

• Forecasting: Provide monthly and quarterly enrollment forecasts based on agent activity and market trends.

Marketing & Operational Support

• Collateral Development: Work with the marketing team to provide agents with localized toolkits (brochures in local languages, social media asset, and fee calculators).

• Event Coordination: Represent the university at B2B workshops (like ICEF or BMI) and support agents during large-scale local education fairs.

• Compliance Oversight: Ensure agents are not "mis-selling" or over-promising regarding work rights in Malaysia or post-study pathways.

Key Performance Indicators (KPIs)

• To succeed in this role, you will typically be measured on:

• Total New Enrollments: The number of students who successfully register via the agent channel.

• Agent Productivity: The percentage of "Active" agents (those sending at least one student per intake) vs. "Inactive" agents.

• Conversion Rate: The ratio of applications received to actual student registrations.

• Average Turnaround Time: How quickly the university processes an application once an agent submits it.

• Salary Bdt 50000 to 150000 BDT