Asst. Manager, Marketing and Sales (B2C Training)

Job Description

Title: Asst. Manager, Marketing and Sales (B2C Training)

Company Name: CodersTrust Bangladesh Ltd.

Vacancy: 01

Age: At least 35 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 5 to 7 years
• The applicants should have experience in the following business area(s): Training Institutes, IT Enabled Service, Educational Technology (Edtech) Startup

• Master of Business Administration (MBA) in Marketing
• Master of Business Administration (MBA)

Certification on Digital Marketing

• 5 to 7 years
• The applicants should have experience in the following business area(s): Training Institutes, IT Enabled Service, Educational Technology (Edtech) Startup

• Age At least 35 years

You’ll be responsible for developing and implementing marketing and sales strategies that increase revenue, drive business growth, and enhance the company’s brand reputation. You will oversee all aspects of the marketing and sales function, including market research, product development, pricing, promotions, advertising, and customer engagement.

The following list of typical responsibilities you will take on is indicative, not exhaustive. You’ll have a reasonable workload that can assure high-quality results.

• Develop and implement strategic marketing and sales plans that align with the company's business objectives.

• Conduct market research to identify customer needs, preferences, and buying behavior, and use insights to inform product development and pricing strategies.

• Develop and manage the marketing budget, ensuring that all initiatives are cost-effective and aligned with revenue targets.

• Lead the development and execution of marketing campaigns, including digital marketing, social media, email marketing, and content marketing.

• Develop sales plans and strategies that drive customer acquisition and retention, working closely with the sales team to identify target markets, sales channels, and pricing models.

• Monitor and analyze market trends, competitor activity, and customer feedback to identify opportunities and areas of improvement.

• Develop and maintain relationships with key stakeholders, including customers, partners, vendors, and industry influencers.

• Manage and mentor the marketing and sales team members, providing guidance, training, and feedback as needed.

• Collaborate with cross-functional teams, including product development, customer support, and finance, to ensure consistent messaging and customer experience across all touchpoints.