Title: Assistant Manager - Marketing & Branding
Company Name: A Group of Company
Vacancy: 1
Age: 28 to 35 years
Job Location: Anywhere in Bangladesh
Salary: Negotiable
Experience:
Develop and implement brand development strategies and corporate branding initiatives.
Ensure consistency of brand identity across all communication platforms and materials.
Coordinate with internal departments and external agencies for branding activities.
Monitor brand performance, market trends, and competitor activities.
Manage corporate communication materials, campaigns, and promotional content.
Support event branding, media communication, and public relations activities.
Plan and execute ATL (Above-The-Line) campaigns across TV, radio, print, outdoor, and digital media.
Execute BTL (Below-The-Line) activities including promotions, activations, exhibitions, sponsorships, and POSM.
Develop TTL (Through-The-Line) integrated marketing campaigns for consistent brand messaging.
Manage digital marketing activities including social media, website, email marketing, and online advertising.
Conduct market research, consumer insights, and competitor analysis.
Prepare presentations, brand performance reports, and strategic communication reports for management.
Support rebranding initiatives and new project/product launches.
Manage budgets, timelines, vendors, and ensure quality deliverables.