Assistant Manager Digital Marketing & Strategy

Job Description

Title: Assistant Manager Digital Marketing & Strategy

Company Name: Craftsman Footwear and Accessories Ltd.

Vacancy: 1

Age: Na

Job Location: Dhaka (GULSHAN 1)

Salary: Tk. 30000 - 40000 (Monthly)

Experience:

• 3 to 5 years
• The applicants should have experience in the following business area(s): Trading or Export/Import, Tannery/Footwear, Garments Accessories

• Bachelor/Honors

• 3 to 5 years
• The applicants should have experience in the following business area(s): Trading or Export/Import, Tannery/Footwear, Garments Accessories

Digital Marketing & Strategy

• Develop and implement digital marketing strategies to drive online traffic and engagement.

• Plan, execute, and monitor paid advertising campaigns on Facebook and Instagram to reach target audiences.

• Conduct market research to identify trends and opportunities for digital marketing campaigns.

• Optimize website content and landing pages for search engine optimization (SEO).

• Analyze website and social media analytics to track campaign performance and make data-driven decisions.

• Collaborate with internal teams to create and manage digital marketing campaigns, including email marketing and online advertising.

• Monitor and respond to online reviews and customer feedback.

• Stay updated with the latest digital marketing trends and best practices.

• Conduct competitor analysis to identify areas for improvement and develop strategies to stay ahead in the market.

• Manage and optimize advertising campaigns.

• Provide recommendations for website and user experience (UX) improvements.

• Identify and implement conversion rate optimization strategies.

• Monitor and manage online reputation and brand presence.

• Stay up-to-date with digital marketing regulations and compliance.

2. Creative Design & Content Creation

• Create visually appealing designs for various digital and print media, including websites, social media, advertisements, and marketing collateral.

• Collaborate with cross-functional teams to understand design requirements and object.

• Prepare final files for production and collaborate with printers or vendors when necessary.

• Create and edit videos and animations for digital marketing purposes.

• Support the development of marketing campaigns by providing creative design.

• Develop content calendars and manage deadlines for content delivery.

3. Sales & Business Development

• Prospect and generate leads through various channels, such as cold calling, networking, and referrals.

• Conduct product demonstrations and presentations to potential customers.

• Collaborate with internal teams to ensure smooth order processing and delivery.

• Stay updated with industry trends and competitors' activities to identify new sales opportunities.

• Prepare sales reports and forecasts to track performance and provide insights.

• Participate in sales meetings, conferences, and trade shows to expand the customer base.

4. Customer Relationship Management (CRM) & Support

• Respond promptly to customer inquiries and provide accurate and helpful information.

• Assist customers in resolving product or service-related issues and complaints.

• Gather customer feedback and insights to identify areas for improvement and enhance the customer experience.

• Collaborate with cross-functional teams to ensure customer satisfaction and retention.

• Monitor and track customer interactions and transactions in the CRM system.

• Develop and implement customer retention strategies, including loyalty programs and personalized marketing campaigns.

• Collaborate with the marketing team to develop customer-centric content and promotional materials.

• Stay updated with industry trends and best practices in customer relationship management and digital marketing.

• Develop customer segmentation and targeting strategies.

• Analyze customer data and metrics to measure the effectiveness of customer relationship initiatives.

• Proactively identify opportunities to upsell or cross-sell products and services to existing customers.

• Conduct regular check-ins and follow-ups with key customers to maintain strong relationships.

• Support the implementation and optimization of customer relationship management software and tools.

• Represent the company at industry events and conferences to build relationships with key customers.

5. Technical Support (IT)

• Provide technical support and troubleshooting for hardware, software, and network issues.

• Install, configure, and maintain computer systems and software applications.

• Stay updated with the latest technology trends and recommend innovative solutions.

• Manage user accounts and access permissions.