AGM/Manager, (Brand & Communication)

Job Description

Title: AGM/Manager, (Brand & Communication)

Company Name: Minister Hi-Tech Park Ltd.

Vacancy: 2

Age: 35 to 45 years

Job Location: Dhaka (GULSHAN 1)

Salary: Negotiable

Experience:

• At least 8 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Retail Store, Electronic Equipment/Home Appliances

• Master of Business Administration (MBA) in Marketing
• Bachelor of Business Administration (BBA) in Marketing, Communications, Business, or related field
• Bachelor of Business Administration (BBA) in Marketing

• At least 8 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Retail Store, Electronic Equipment/Home Appliances

• Age 35 to 45 years
• Only Male

• Proper Understanding on the Brand Positioning.

• Understand the Brand strategies to develop the proper campaign Idea.

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

• Creating and maintaining media and client relationships.

• Coaching and subordinate involvement.

• Able to develop branding budgets and set targets.

• Outstanding written and verbal communication skills in both Bangla and English.

• Great multitasked and capable of simultaneously managing multiple projects with different deadlines.

• Capable of working well as part of a team as well as independently.

• Must be able to think analytically and strategically.

• Ability to travel for events and activations as needed.

• Proper knowledge on different on line and off line media. Ability to work within the stipulated time frame. 

We are seeking a creative, hands-on Brand Marketing Manager (Offline / Experiential) to lead high-impact offline brand activations, experiential events, and awareness-driving initiatives. This role is responsible for bringing the brand to life in the physical world-through guerrilla marketing, out-of-home (OOH) campaigns, pop-ups, field activations, partnerships, and immersive experiences. The ideal candidate is a storyteller, problem-solver, and strategic thinker who thrives in fast-paced environments and knows how to create memorable, buzz worthy brand moments. Key Responsibilities are as follows:

1. Offline Brand Campaigns & Activation:

• Plan, develop, and execute offline brand marketing campaigns across markets.

• Manage OOH campaigns including billboards, wild postings, transit ads, and partnerships with media vendors.

• Identify high-impact opportunities for street-level activations, product sampling, branded installations, or stunt marketing.

• Collaborate with creative teams to concept and produce offline assets.

2. Experiential & Guerrilla Marketing

• Own the strategy and execution of experiential events, pop-ups, and in-person activations.

• Develop guerrilla marketing concepts that generate buzz, social sharing, and earned media.

• Partner with production vendors, event agencies, and experiential creators to bring ideas to life.

• Manage logistics including permits, staffing, onsite execution, and compliance.

3. Brand Awareness & Community Engagement

• Build strategies that grow brand awareness, reach, and sentiment in target markets.

• Identify grassroots marketing opportunities, local partnerships, and community-led initiatives.

4. Cross-Functional Collaboration

• Work closely with Brand, PR, Creative, Social, and Digital teams to integrate offline activations into holistic campaigns.

• Partner with Product, Partnerships, and Retail (if relevant) to ensure brand consistency and maximize impact.

• Coordinate with analytics teams to measure offline-to-online lift.

5. Measurement & Reporting

• Define KPIs for offline and experiential campaigns.

• Track performance metrics such as reach, impressions, foot traffic, engagement, and qualitative feedback.

• Create post-campaign reports with insights and recommendations for continuous improvement.

6. Operational & Budget Management

• Manage project timelines, budgets, vendor relationships, and contracts.

• Ensure campaigns are executed efficiently, safely, and on-brand.

• Maintain a calendar of offline and experiential initiatives.

• Lead brand presence at cultural events, festivals, conferences, or local happenings.

• Provident fund
• Salary Review: Yearly
• Festival Bonus: 2

Salary Review: Yearly ( If necessary). As Per Company Policy.