Sr. Executive/Asst. Manager- Branding & Digital Marketing

Job Description

Title: Sr. Executive/Asst. Manager- Branding & Digital Marketing

Company Name: Divine Mercy Hospital Ltd.

Vacancy: 01

Age: Na

Job Location: Gazipur (Kaliganj)

Salary: Negotiable

Experience:

• 3 to 5 years
• The applicants should have experience in the following business area(s): Hospital

• Graduation or Diploma in Graphic Designing

• 3 to 5 years
• The applicants should have experience in the following business area(s): Hospital

• In-depth knowledge of digital marketing trends, tools, and platforms.Strong analytical skills and data-driven mindset.

• Excellent communication and interpersonal skills.

• Creativity and ability to think outside the box.

• Proficiency in using digital marketing tools such as Google Analytics, SEO tools, and social media management platforms.

• Please do not apply if you don’t have any hospital experience in a similar field.

Divine Mercy Hospital Ltd. is seeking an experienced and creative Sr. Executive/Asst. Manager- Branding & Digital Marketing to oversee our Marketing department. This position will lead and execute Branding & Digital Marketing strategies to enhance the hospital`s online presence, patient engagement, and service promotion. 

Responsibilities:

• Develop and execute content strategy across the hospital’s digital channels (Facebook, LinkedIn, Instagram, Hospital website). Duties include content planning, creation, scheduling, delivery and reporting and analysis.

• Manage the development and maintenance of digital products, including hospital digital media channels and website, to ensure an excellent user experience for the patients and visitors and compliance with security and data protection requirements.

• Develop and maintain the hospital`s brand identity. Ensure consistent branding across all hospital materials and platforms. Monitor and manage the hospital`s reputation and image.

• Lead development and delivery of a wide range of on and offline content, with formats including web content, data visualization, graphics, photography, printed promotional and branded materials/merchandise.

• Future scoping of new products/content formats including film and interview.

• Create and manage content for the hospital`s website, social media and other digital platforms. Produce high-quality articles, blog posts, videos, and other content related to the hospital`s services and achievements.

• Have responsibility for monitoring and ensuring effective audience engagement, measuring the reach of campaigns, products and content, and organizing social and digital content.

• Organize and promote hospital events, such as medical camps, health fairs, seminars and workshops etc.

• Coordinate the logistics of events to ensure they run smoothly.

• Build and maintain relationships with local, regional, and national media outlets. Handle media inquiries and arrange interviews with hospital experts. Draft and distribute press releases and media alerts.