Title: Specilist, Business Development
Company Name: Basumati Construction Limited
Vacancy: 1
Age: 30 to 38 years
Job Location: Dhaka (GULSHAN 1)
Salary: Negotiable
Experience:
The Specialist, Business Development is a senior individual contributor who drives lead generation, client acquisition and booking conversion across the Basumati project portfolio: Basumati Satellite Homes (Hemayatpur), Jamuna Green City (Mohammadpur), Basumati Waterfront (Police Housing), and the upcoming Shwornovumi (Agro Project at Jhenaidah). The role builds the right customer channel for each project, including students and first-time buyers for Satellite Homes through University Campus Activation Programs, and converts interest into site visits, bookings and collections.
The ideal candidate has a proven record in selling high-ticket products (real estate preferred), can adapt the sales approach to very different buyer segments, and is comfortable working on campus, with institutions and in a structured sales pipeline.
A. Campus Activation & Student Market Development
• Plan, propose and execute University Campus Activation Programs (booths, seminars, orientation-week presence, info sessions, project showcases) in line with the approved campus plan.
• Secure access and permissions from university administration, student affairs offices, clubs and associations; build and maintain these relationships.
• Identify and engage student leaders, club executives, alumni and campus ambassadors to create referral and influencer channels.
• Design student-friendly offers, communication and payment-plan explanations together with the Sales and Marketing teams.
• Capture every campus lead (student and parent/guardian) with complete data and hand over to the sales pipeline within 24 hours.
B. Lead Generation & Sales Conversion
• Generate qualified leads through campus events, referrals, digital channels, corporate and community partnerships.
• Conduct consultative presentations of the Satellite Homes concept (studio apartments, tower-wise offering, pricing and payment plans) to students, parents and first-time buyers.
•Follow up leads through calls, meetings and site visits; manage the full cycle from inquiry to booking and down-payment.
•Address objections around affordability, financing, legal documentation and trust with accurate, transparent information.
•Achieve assigned monthly lead, site-visit, booking and collection targets.
C. Project-wise Market Development
•Satellite Homes: Basumati Satellite Homes: lead the student and first-time buyer market through campus activation, parent engagement and affordable payment-plan communication.
•Jamuna Green City, Mohammadpur: Build the prospect base for the Mohammadpur project among local residents, professionals, families and investors; support site visits and closing.
•Basumati Waterfront (Police Housing): Develop institutional and member-based channels (relevant departments, associations and communities) in line with project eligibility and approvals; ensure accurate communication of terms.
• Shwornovumi (Agro Project at Jhenaidah): Support pre-launch market mapping, investor/landowner and community outreach, and lead building for the Jhenaidah Agro Project, including field visits as required.
D. Partnerships & Market Intelligence
•Develop partnerships with corporate bodies, universities, student organizations, coaching centers, hostels/mess operators, and other relevant channel partners.
•Track competitor projects, pricing and student-housing trends, and report actionable insights to the Lead.
E. Reporting, CRM & Compliance
•Maintain accurate, up-to-date records of leads, activities and pipeline in the CRM/tracker; submit daily activity and weekly performance reports.
• Prepare a post-event report for every campus activation (leads, cost, conversion, learnings).
• Follow company sales policy, pricing authority, brand guidelines and applicable regulations; represent Basumati Construction ethically at all times.
• Mentor Executives in the team on campus engagement and sales techniques when assigned by the Lead.
Other Benefits
* Pick & Drop (selected roads)
* Marriage leave & benefits
* Incentives based on performance