Senior Officer, Consumer Strategy

Job Description

Title: Senior Officer, Consumer Strategy

Company Name: bKash Ltd.

Vacancy: 1

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience:

• 2 to 3 years
• The applicants should have experience in the following business area(s): Banks, IT Enabled Service, Financial Technology (Fintech) Startup

• Bachelor of Business Administration (BBA)

• 2 to 3 years
• The applicants should have experience in the following business area(s): Banks, IT Enabled Service, Financial Technology (Fintech) Startup

• Campaign Management: Prepare, coordinate, and launch campaigns in alignment with the business strategy team’s strategic direction. Report on campaign achievements and gaps.
• Customer Engagement: Drive newly acquired customers' usage behavior through cohort-based incentives or service communication to improve active user ratios.·      
• Target Achievement: Ensure business targets are met by executing cohort-based campaigns tailored to customer segments and proposing campaign mechanics to expand those segments.
• Market and Trend Analysis: Analyze market, economic, and technological trends to understand their potential impact on industry dynamics and company operations.
• Performance Tracking: Prepare campaign KPI reports to track performance weekly, updating management on progress. This includes key product performance, repeat purchase trends, subscriber payment growth trends, and performance across product segments.
• Business Case Development: Develop business cases and feasibility studies for campaign concepts, including product and service pricing analysis with elasticity and segment studies.
• Performance Review and Analysis: Conduct monthly reviews of actual performance compared to budget, update the management team on variance analysis, and perform root-cause analysis for underperforming campaigns as needed.