Senior Executive, Social Media Management

Job Description

Title: Senior Executive, Social Media Management

Company Name: Basumati Construction Limited

Vacancy: 1

Age: 20 to 40 years

Job Location: Dhaka (GULSHAN 1)

Salary: Tk. 25000 - 35000 (Monthly)

Experience:

• 2 to 5 years
• The applicants should have experience in the following business area(s): Real Estate, E-commerce

• Bachelor/Honors

• 2 to 5 years
• The applicants should have experience in the following business area(s): Real Estate, E-commerce

• Age 20 to 40 years

Responsibilities & Context

• Conduct market research to identify trends, competitor strategies, and customer preferences to refine branding initiatives.

• Define and maintain a consistent brand voice, tone, and visual identity across all marketing and communication channels.

• Marketing & Campaign Management Plan, execute, and monitor integrated marketing campaigns across digital, print, and on-ground platforms to promote properties and projects.

• Collaborate with the sales and marketing teams to create compelling property marketing materials, brochures, and presentations.

• Manage advertising budgets and ensure optimal ROI on campaigns.

Digital Direction:

• Oversee the company’s online presence, including website management, SEO optimization, and social media platforms.

• Develop and implement content strategies, including blog posts, videos, virtual tours, and other engaging materials.

• Utilize analytics tools to track campaign performance and user engagement, making data-driven decisions to improve outcomes.

• Build and maintain relationships with media, influencers, and other stakeholders to enhance brand visibility.

• Manage public relations activities, including press releases, events, and sponsorships.

• Represent the brand at trade shows, exhibitions, and networking events to increase market presence.

Creative Direction

• Collaborate with graphic designers, photographers, and videographers to create high-quality, visually appealing content.

• Ensure all marketing materials align with brand guidelines and effectively communicate the company’s values.

Reporting & Analytics

• Analyze the effectiveness of branding efforts through KPIs and market feedback.

• Provide regular reports on brand performance, campaign effectiveness, and areas for improvement to senior management.