Senior Executive / Executive - Copywriting and Content Management

Job Description

Title: Senior Executive / Executive - Copywriting and Content Management

Company Name: Concord Group

Vacancy: 1

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience:

• 2 to 5 years
• The applicants should have experience in the following business area(s): Advertising Agency, Newspaper/Magazine, Online Newspaper/ News Portal, Web Media/Blog, Amusement Park

• Bachelor/Honors
• Masters

• 2 to 5 years
• The applicants should have experience in the following business area(s): Advertising Agency, Newspaper/Magazine, Online Newspaper/ News Portal, Web Media/Blog, Amusement Park

• Only Male

• Develop creative and engaging copy for a variety of marketing materials, including website content, blog posts, social media captions, email newsletters, advertisements, and product descriptions.

• Collaborate with marketing, design, and product teams to understand project objectives, target audience preferences, and brand guidelines, ensuring alignment with the brand`s voice and tone.

• Craft compelling headlines, taglines, and calls-to-action that resonate with target audiences and drive engagement across digital channels.

• Optimize content for search engines (SEO) to improve visibility, increase organic traffic, and enhance the brand`s online presence.

• Manage content calendars and editorial schedules, ensuring timely delivery of content and coordination with marketing campaigns and product launches.

• Conduct keyword research and competitive analysis to inform content strategy and identify opportunities for content optimization and differentiation.

• Monitor content performance metrics, including website traffic, engagement metrics, conversion rates, and social media metrics, and use insights to refine content strategies and improve performance.

• Stay updated on industry trends, best practices, and emerging technologies in copywriting, content marketing, and SEO, and apply insights to drive innovation and continuous improvement.

• Collaborate with external content creators, agencies, and freelancers to supplement internal content creation efforts and expand creative capacity as needed.

• Uphold brand consistency and integrity across all content touchpoints, ensuring that all copy and content assets reflect the brand`s values, messaging, and visual identity.

• Develop SEO keyword-based articles for Fantasy Kingdom Complex, Foy’s Lake Complex & Overall Group websites to improve search engine rankings.

• Strategize website content for a more clear and concise message to the audience. 

• Write articles for native (local) advertising in newspapers for brand promotion.

• Communicate with agencies for potential collaboration with the brand.

• T/A,Mobile bill,Medical allowance,Weekly 2 holidays,Insurance,Gratuity
• Salary Review: Yearly
• Festival Bonus: 2

• Sick leave, Casual leave, Earn Leave and Others benefits as per company policy.