Senior Executive- Brand

Job Description

Title: Senior Executive- Brand

Company Name: Meghna Group of Industries.

Vacancy: --

Age: Na

Job Location: Dhaka (Gulshan)

Salary: Negotiable

Experience:

• At least 3 years
• The applicants should have experience in the following business area(s): Advertising Agency, Cosmetics/Toiletries/Personal Care

• Master of Business Administration (MBA) in Marketing

• At least 3 years
• The applicants should have experience in the following business area(s): Advertising Agency, Cosmetics/Toiletries/Personal Care

• Excellent written and verbal communication skills (both Bangla & English) for creative thinking and writing.

• Practical experience in arranging events and activations will be an added advantage.

• Good Microsoft Office (Excel, PowerPoint, Word) skills.

Job Context:

Meghna Group of Industries (MGI) is one of the largest conglomerates in Bangladesh. MGI is searching for highly motivated, proactive & energetic talent for its brand team. The incumbent will report to the department head for the duties and responsibilities.

Job Responsibilities:

• Execute comprehensive 360-degree marketing activities to achieve brand strategy objectives.

• Collaborate with advertising and research agencies to execute brand activities.

• Manage digital marketing and social media platforms to promote the products and fortify the brand presence.

• Collaborate with internal stakeholders to ensure alignment between brand initiatives and business objectives.

• Ensure delivery of communication materials for BTL activities, participate and execute BTL activities such as Event, Outdoor, etc.

• Arrange events & activations as per the plan to reach out brand’s target group (TG).

• Maintain proper communication with dealers, retailers, sales teams, and agencies to ensure various promotional offers can reach everyone in the right way.

• Assist in handling products compliant from market and factory and collaborate with internal stakeholders to ensure product quality.

• Conduct market research to stay informed about industry trends, customer preferences, and competitor activities.