Performance Marketing Specialist (Facebook Ads, Google Ads & Growth Marketing)

Job Description

Title: Performance Marketing Specialist (Facebook Ads, Google Ads & Growth Marketing)

Company Name: khadin.com

Vacancy: 01

Age: 20 to 35 years

Job Location: Dhaka (Mirpur 1)

Salary: Tk. 20000 - 30000 (Monthly)

Experience:

• 2 to 4 years
• The applicants should have experience in the following business area(s): E-commerce, E-commerce Startup, F-commerce

• Bachelor of Science (BSc) in BSC in Marketing/BA, Computer Science / or related field

• 2 to 4 years
• The applicants should have experience in the following business area(s): E-commerce, E-commerce Startup, F-commerce

• Age 20 to 35 years

• Educational requirements may be relaxed for exceptionally skilled candidates with proven experience.

Experience Requirements

• Hands-on experience in Digital Marketing and Performance Marketing.
• Experience working with Marketplace, E-commerce, Classified Platforms, or Mobile Apps will be given preference.
• Proven experience in marketplace or platform growth.
• Strong analytical and problem-solving skills.
• Ability to independently manage and optimize marketing budgets.
• Results-oriented mindset with a focus on measurable business growth.

Required Skills & Expertise

• Meta Ads Manager
• Facebook & Instagram Advertising
• Google Ads (Search, Display & YouTube)
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Meta Pixel & Conversion Tracking
• Firebase Analytics
• Performance Marketing
• Growth Marketing
• Data Analysis & Reporting
• Marketing Funnel Optimization
• ROI & ROAS Management

Company Overview

Khadin.com is one of Bangladesh's growing Buy & Sell Marketplaces, connecting buyers and sellers across the country. We are looking for a data-driven and result-oriented Performance Marketing Specialist who can drive user acquisition, app installs, registrations, and ad postings through strategic digital marketing campaigns.

Job Responsibilities

• Plan, execute, and optimize Facebook and Instagram advertising campaigns.
• Manage Google Ads campaigns, including Search, Display, and YouTube Ads.
• Set up and manage Meta Pixel, Conversion API, and event tracking.
• Monitor and analyze campaign performance using Google Analytics 4 (GA4).
• Implement Firebase Analytics and App Tracking solutions.
• Create and optimize Retargeting and Lookalike Audience campaigns.
• Conduct conversion tracking, funnel analysis, and user journey optimization.
• Perform A/B testing to improve campaign performance and conversion rates.
• Develop strategies to reduce Cost Per Registration (CPR) and Cost Per Acquisition (CPA).
• Prepare monthly performance reports with actionable insights.
• Drive user growth, seller acquisition, buyer acquisition, and marketplace engagement.
• Manage and optimize marketing budgets to maximize ROI and ROAS.

One Task for Candidate:

"If you are given a marketing budget of BDT 100,000 for Khadin.com, how would you allocate the budget across Facebook, Google, and YouTube Ads, and why?"

Please explain your strategy, target audience, campaign objectives, and expected outcomes.

• Festival Bonus: 2

Salary

BDT 20,000 - 30,000 (Negotiable based on experience and expertise)

Compensation & Benefits

Performance Bonus

Festival Bonus

Career Growth Opportunities

Friendly and Growth-Focused Work Environment

Application Instructions

Interested candidates must submit the following along with their CV:

Screenshots of previously managed Facebook Ads campaigns.

Screenshots of Google Ads campaigns.

Sample GA4 or Analytics reports.

Previous performance achievements (CPA, ROAS, App Installs, Registrations, etc.).