Paid Marketing & Growth Expert

Job Description

Title: Paid Marketing & Growth Expert

Company Name: Green Savers

Vacancy: 1

Age: Na

Job Location: Anywhere in Bangladesh

Salary: Tk. 20000 - 30000 (Monthly)

Experience:

• 1 to 2 years
• The applicants should have experience in the following business area(s): Agro based firms (incl. Agro Processing/Seed/GM)

• 1 to 2 years
• The applicants should have experience in the following business area(s): Agro based firms (incl. Agro Processing/Seed/GM)

• Experience: 1 - 2 years of proven experience managing paid digital marketing campaigns.

Technical Skills:

o Expert-level knowledge of Meta Ads Manager and Google Ads.

o Practical experience with Google Tag Manager and GA4.

o High Priority: Strong skills in Canva, Photoshop, or Illustrator for image creation.

o High Priority: Proficient in video editing (CapCut, Premiere Pro, or similar).

• Market Awareness: Ability to analyze market trends and competitor strategies to keep Green Savers ahead of the curve.

• Communication: Good written and verbal communication skills in English and Bengali.

Job Context

We are looking for a data-driven Paid Marketing Expert for our digital growth. You will be responsible for the end-to-end execution of paid campaigns across Meta, Google, YouTube, LinkedIn, and TikTok. You will be responsible for the end-to-end performance of our paid acquisition channels, from research and design to campaign management and Data analysis.

Key Responsibilities

• Social Media Ad Strategy: Plan, launch, and optimize paid ad campaigns on Facebook and Instagram to drive brand awareness and sales.

• Search & Video Advertising: Manage and monitor Google Ads, including Search (text ads), Display, and YouTube video campaigns.

• Tracking & Analytics: Set up and maintain Conversion Tracking using Meta Pixel, Google Analytics 4 (GA4), and Google Tag Manager (GTM), Microsoft Clarity to ensure every Taka spent is accounted for.

• Performance Analysis: Regularly analyze campaign data to improve metrics such as ROAS (Return on Ad Spend), CPA (Cost Per Acquisition), and CTR (Click-Through Rate).

• Growth & Scaling: Create and execute A/B tests for ad copy and creatives to find what works best, then develop strategies to scale those winning campaigns.

• Reporting: Prepare easy-to-understand weekly and monthly reports that show campaign progress and areas for improvement.

• Funnel Optimization: Work closely with the marketing team to improve our sales funnel, ensuring a smooth experience from the first ad click to the final purchase.

• Creative Content Production: Design eye-catching ad images and edit short-form videos (Reels/TikToks) that resonate with our audience.

• General Marketing Support: Collaborate with the team on various digital marketing tasks to help the company reach its growth targets.