Marketing & Sales Manager – Education Consultancy

Job Description

Title: Marketing & Sales Manager – Education Consultancy

Company Name: Australia Bangladesh Education Consultants Ltd. -ABEC

Vacancy: 01

Age: 25 to 45 years

Job Location: Dhaka (Kawran Bazar)

Salary: Negotiable

Experience:

• 3 to 5 years

• Bachelor of Business Administration (BBA) in Marketing

• 3 to 5 years

• Age 25 to 45 years

Bachelor's degree in Marketing, Business Administration, Management, Education, or a related field.

3–5+ years of experience in sales, marketing, student recruitment, education consultancy, or a related industry.

Experience in study-abroad/overseas education consultancy will be strongly preferred.

Proven experience managing a sales or marketing team.

Strong understanding of lead generation and sales conversion.

Excellent communication, negotiation, presentation, and interpersonal skills.

Strong knowledge of digital marketing and social media platforms.

Ability to work with sales targets and performance-based KPIs.

Strong organizational, analytical, and problem-solving skills.

Position Overview

We are looking for an energetic, target-oriented Marketing & Sales Manager to lead the marketing, student recruitment, and sales activities of our education consultancy. The ideal candidate will have strong communication and leadership skills, experience in education consultancy or a related sales environment, and the ability to generate leads and convert prospective students into enrolled students. The manager will be responsible for developing marketing strategies, managing the sales team, building relationships with students and parents, promoting overseas education opportunities, and achieving monthly enrollment and revenue targets.

Key Responsibilities

1. Marketing Strategy & Planning Develop and implement monthly and annual marketing strategies to increase student inquiries and enrollments. Plan online and offline marketing campaigns for study-abroad programs and partner institutions. Identify target markets, student segments, and new business opportunities. Monitor competitors and market trends and recommend new promotional strategies. Develop campaigns for universities, countries, intakes, scholarships, and special offers.

2. Lead Generation

Generate qualified student leads through Facebook, Instagram, Google Ads, events, seminars, school/college visits, referrals, and other channels. Work closely with the digital marketing team to improve campaign performance. Develop strategies to reduce lead acquisition costs and increase lead quality. Maintain a consistent pipeline of prospective students.

3. Sales & Student Recruitment

Lead the sales process from initial inquiry through application and enrollment. Follow up with prospective students and parents through calls, WhatsApp, email, and faceto-face meetings. Understand students' academic backgrounds, career goals, budgets, and preferred destinations. Recommend suitable countries, universities, courses, and study options. Ensure timely follow-up and effective conversion of leads into applications and enrollments. Achieve monthly and annual student recruitment targets.

4. Team Management

Recruit, train, motivate, and supervise marketing and sales/admissions staff. Set individual and team sales targets and monitor performance. Conduct regular sales meetings and performance reviews. Provide coaching on counseling, objection handling, follow-up, and closing techniques. Establish clear KPIs and accountability for each team member.

5. Partnerships & Business Development

Develop relationships with schools, colleges, universities, corporate organizations, and other relevant partners. Organize education fairs, seminars, workshops, and student counseling sessions. Identify opportunities for new institutional partnerships and referral networks. Maintain strong relationships with existing university and recruitment partners.

6. CRM & Sales Reporting

Ensure all leads and prospective students are properly recorded and managed in the CRM system. Monitor lead status, follow-ups, applications, offer letters, visa processing, and enrollments. Prepare weekly and monthly sales reports for management. Analyze conversion rates and identify weaknesses in the sales funnel. Use data to improve marketing and sales performance.

7. Brand & Digital Marketing

Coordinate with content creators and digital marketing teams to promote the consultancy's services. Oversee social media campaigns, promotional content, webinars, student success stories, and testimonials. Maintain consistent brand messaging across marketing channels. Support website, social media, email marketing, and other digital initiatives.

8. Events & Promotional Activities

Plan and manage university fairs, admission events, seminars, webinars, and career counseling sessions. Coordinate with university representatives and internal teams. Develop promotional materials and campaigns to maximize event attendance and student conversions. Track leads generated from each event and ensure proper follow-up.

Key Performance Indicators (KPIs)

The Marketing & Sales Manager may be evaluated based on:

Monthly qualified leads generated

Lead-to-counseling conversion rate

Counseling-to-application conversion rate

Application-to-enrollment conversion rate

Monthly student enrollment numbers

Monthly/annual sales revenue

Cost per qualified lead

Marketing campaign ROI

Number of new institutional/business partnerships

Team sales performance

Follow-up and CRM compliance

Event-generated leads and conversions

A competitive salary package will be offered based on experience and qualifications, with the possibility of performance-based incentives/commission linked to student enrollment and revenue targets.