Marketing Manager (Dy.Manager )
Job Description
Title: Marketing Manager (Dy.Manager )
Company Name: Akij Resources
Vacancy: 1
Age: 30 to 35 years
Job Location: Dhaka
Salary: Negotiable
Experience:
- 5 to 7 years
- The applicants should have experience in the following business area(s): Manufacturing (FMCG), IT Enabled Service, Agro based firms (incl. Agro Processing/Seed/GM), Group of Companies, Packaging Industry, Cement Industry, Steel
Published: 2025-08-18
Application Deadline: 2025-08-30
Education:
- Bachelor of Pharmacy (B.Pharm) in Pharmacy
- Master of Pharmacy (M.Pharm) in Pharmacy
Requirements:
- 5 to 7 years
- The applicants should have experience in the following business area(s): Manufacturing (FMCG), IT Enabled Service, Agro based firms (incl. Agro Processing/Seed/GM), Group of Companies, Packaging Industry, Cement Industry, Steel
Skills Required: Analytical Skill,communication skill,Health Education,Leadership and teamwork
Additional Requirements:
- Age 30 to 35 years
Strong knowledge of healthcare marketing, diagnostics & hospital promotion.
Excellent communication, presentation & interpersonal skills.
Proven expertise in digital & social media marketing.
Ability to design sales-driven campaigns and measure ROI.
Leadership and team management skills.
Analytical mindset with data-driven decision-making.
Responsibilities & Context:
1. Strategic Marketing & Branding
• Develop and implement annual marketing plans aligned with business goals.
• Position Akij Mediplex as a trusted healthcare brand in Bangladesh.
• Plan and execute ATL, BTL & digital campaigns for diagnostics & hospital services.
• Manage branding materials, signage, and promotional content for all branches.
2. Business Growth & Patient Acquisition
• Design and promote health packages, memberships, and seasonal campaigns.
• Collaborate with sales team for corporate partnerships (factories, schools, NGOs).
• Organize community health camps, awareness programs, and CSR activities.
• Monitor patient acquisition cost (PAC) and ROI on marketing campaigns.
3. Digital Marketing & Communication
• Lead digital strategy: social media, SEO, SEM, Google Ads, Facebook Ads.
• Oversee website and mobile app promotions for appointment bookings & reports.
• Develop content marketing plan (blogs, health tips, videos, doctor interviews).
• Execute targeted SMS, WhatsApp & email campaigns.
4. Market Research & Intelligence
• Conduct competitor analysis & identify growth opportunities.
• Track patient behavior, referral sources, and conversion data.
• Recommend new service packages based on market demand.
• Regularly review marketing KPIs and suggest improvements.
5. Team & Budget Management
• Manage the marketing team (executives, designers, digital officers).
• Allocate and monitor the marketing budget effectively.
• Coordinate with agencies, vendors, and media partners.
• Train and develop the marketing team for high performance.
Job Other Benifits:
Employment Status: Full Time
Job Work Place: Work at office
Company Information:
Gender: Male and Female can apply
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Category: Healthcare/Medical
Interested By University
| University | Percentage (%) |
|---|---|
| North South University | 7.59% |
| BRAC University | 6.01% |
| National University | 6.01% |
| University of Dhaka | 5.38% |
| State University of Bangladesh | 5.06% |
| University of Development Alternative | 4.11% |
| 3.16% | |
| Independent University, Bangladesh | 3.16% |
| University of asia pacific | 3.16% |
| Jagannath University | 2.85% |
Interested By Age Range
| Age Range | Percentage (%) |
|---|---|
| 20-30 | 28.80% |
| 31-35 | 35.76% |
| 36-40 | 20.25% |
| 40+ | 11.39% |
Interested By Salary Range
| Salary Range | Percentage (%) |
|---|---|
| 0-20K | 1.58% |
| 20K-30K | 8.54% |
| 30K-40K | 7.59% |
| 40K-50K | 7.91% |
| 50K+ | 74.37% |
Interested By Experience Range
| Experience Range | Percentage (%) |
|---|---|
| 0 years (Freshers) | 12.97% |
| 0.1 - 1 years | 7.59% |
| 1.1 - 3 years | 12.34% |
| 3.1 - 5 years | 11.39% |
| 5+ years | 55.70% |
