Marketing Manager (Dy.Manager )

Job Description

Title: Marketing Manager (Dy.Manager )

Company Name: Akij Resources

Vacancy: 1

Age: 30 to 35 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 5 to 7 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), IT Enabled Service, Agro based firms (incl. Agro Processing/Seed/GM), Group of Companies, Packaging Industry, Cement Industry, Steel

• Bachelor of Pharmacy (B.Pharm) in Pharmacy
• Master of Pharmacy (M.Pharm) in Pharmacy

• 5 to 7 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), IT Enabled Service, Agro based firms (incl. Agro Processing/Seed/GM), Group of Companies, Packaging Industry, Cement Industry, Steel

• Age 30 to 35 years

• Strong knowledge of healthcare marketing, diagnostics & hospital promotion.

• Excellent communication, presentation & interpersonal skills.

• Proven expertise in digital & social media marketing.

• Ability to design sales-driven campaigns and measure ROI.

• Leadership and team management skills.

• Analytical mindset with data-driven decision-making.

1. Strategic Marketing & Branding

• Develop and implement annual marketing plans aligned with business goals.
• Position Akij Mediplex as a trusted healthcare brand in Bangladesh.
• Plan and execute ATL, BTL & digital campaigns for diagnostics & hospital services.
• Manage branding materials, signage, and promotional content for all branches.

2. Business Growth & Patient Acquisition

• Design and promote health packages, memberships, and seasonal campaigns.
• Collaborate with sales team for corporate partnerships (factories, schools, NGOs).
• Organize community health camps, awareness programs, and CSR activities.
• Monitor patient acquisition cost (PAC) and ROI on marketing campaigns.

3. Digital Marketing & Communication

• Lead digital strategy: social media, SEO, SEM, Google Ads, Facebook Ads.
• Oversee website and mobile app promotions for appointment bookings & reports.
• Develop content marketing plan (blogs, health tips, videos, doctor interviews).
• Execute targeted SMS, WhatsApp & email campaigns.

4. Market Research & Intelligence

• Conduct competitor analysis & identify growth opportunities.
• Track patient behavior, referral sources, and conversion data.
• Recommend new service packages based on market demand.
• Regularly review marketing KPIs and suggest improvements.

5. Team & Budget Management

• Manage the marketing team (executives, designers, digital officers).
• Allocate and monitor the marketing budget effectively.
• Coordinate with agencies, vendors, and media partners.
• Train and develop the marketing team for high performance.