Market Promotion Officer (MPO)

Job Description

Title: Market Promotion Officer (MPO)

Company Name: National AgriCare Group

Vacancy: --

Age: 20 to 30 years

Job Location: Anywhere in Bangladesh

Salary: Negotiable

Experience:

• 1 to 3 years
• The applicants should have experience in the following business area(s): Agro based firms (incl. Agro Processing/Seed/GM)
• Freshers are also encouraged to apply.

• Diploma in Agriculture

• 1 to 3 years
• The applicants should have experience in the following business area(s): Agro based firms (incl. Agro Processing/Seed/GM)
• Freshers are also encouraged to apply.

• Age 20 to 30 years

• Strong communication and interpersonal skills to engage with farmers and retailers effectively.
• Analytical skills to collect, interpret, and report market insights.
• Sales-oriented mindset with a proven ability to achieve targets.
• Technical knowledge of crop care, pest management, and agricultural products.
• Proactive and organized approach to planning and executing field activities.
• Proficient in using software tools for reporting and data management.
• Previous experience in sales or retail management is an advantage.

Field Activities & Farmer Engagement:

• Conduct Individual Field Contacts (IFC): Meet 10-15 farmers daily, targeting 1,000 farmers per quarter.
• Organize Organized Farmer Meetings (OFM): Hold 2 weekly meetings with farmers identified through IFCs (25 meetings per quarter).
• Provide Crop Care Prescriptions: Offer pest management and crop care solutions tailored to farmers’ needs.
• Conduct Spot Farmer Meetings: Organize 2-3 spot meetings weekly (8-10 per month) to educate farmers on NAC products and their benefits.

Promotional Activities:

• Execute Field Demonstrations: Conduct 3 demonstrations per quarter to showcase product effectiveness.
• Distribute Promotional Items: Provide farmers with branded merchandise and educational materials.
• Organize Miking Campaigns: Promote upcoming events and products through audio campaigns in rural areas.
• Facilitate Haat Day Programs: Lead activities such as miking, MMM (Mobile Market Meetings), and product prescriptions to engage the farming community.

Market Analysis & Feedback Collection:

Collect data on:

• Crop pests, diseases, and regional cropping patterns.
• Market opportunities to support NAC’s product offerings.

Gather Farmer Feedback: Use input from farmers to improve products and services. Share actionable insights with the broader marketing team for strategy adjustments.

Monitor Competitor Activities: Track pricing, promotional efforts, and strategies of competing brands.

Relationship Management:

• Build strong, trust-based relationships with farmers to foster long-term loyalty to NAC products.
• Provide Technical Support: Address crop-related challenges and guide farmers on product usage and benefits.

Sales & Target Achievement:

• Achieve Monthly Sales Targets: Use direct farmer engagement and retailer collaboration to drive sales.
• Track and report: Sales performance, promotional campaign effectiveness, and emerging market trends to the Area Manager (Brand).

Budget Management:

• Effectively allocate and manage the regional marketing and promotional budget.
• Maximize the return on investment through strategic resource deployment.

Monitoring & Reporting:

• Prepare detailed reports on sales performance, market conditions, and campaign success.
• Share customer feedback and field insights with the head office for product improvements.
• Work with cross-functional teams (digital marketing, product development, supply chain) to ensure alignment.

Field Visit and Gap Analysis for New Business Areas:

• Identify new business opportunities by conducting field visits and analyzing gaps in the market.
• Propose strategies to tap into new areas or expand Farmers relationships.

Provide and Collect Product Information:

• Provide farmers with detailed product information, features, and pricing details for NAC products.
• Collect information on competitors’ products, features, and pricing and share it with supervisors for analysis.

Product Display Maintenance:

• Arrange and maintain attractive product displays in retail outlets to attract customers and promote sales.

Compliance with Company Policies:

• Adhere to all company policies, including those related to security, safety, and operational procedures.
• Ensure compliance with all relevant standards and best practices during daily activities.

• T/A,Tour allowance,Mobile bill
• Salary Review: Yearly
• Lunch Facilities: Partially Subsidize
• Festival Bonus: 2

• Competitive salary based on qualifications.

• Quarterly performance-based incentives.

• Tablet with Specific Software: Provided for field reporting and data collection

• Training And Development: Will provide training to enhance individual`s skills