Market Development Lead

Job Description

Title: Market Development Lead

Company Name: National Agricare Group

Vacancy: --

Age: 30 to 40 years

Job Location: Anywhere in Bangladesh

Salary: Negotiable

Experience:

• 5 to 8 years
• The applicants should have experience in the following business area(s): Agro based firms (incl. Agro Processing/Seed/GM)

• Bachelor of Science (BSc) in Agriculture
• Master of Business Administration (MBA) in Marketing

• 5 to 8 years
• The applicants should have experience in the following business area(s): Agro based firms (incl. Agro Processing/Seed/GM)

• Age 30 to 40 years

• Strong leadership and team management capabilities.
• Expertise in market analysis and strategic planning.
• Proficiency in stakeholder management and relationship building.
• Excellent organizational and budget management skills.
• Strong communication and reporting skills to convey insights effectively.
• Proficient in using software tools for reporting and data management.
• Previous experience in sales or retail management is an advantage.

Brand Strategy and Execution:

• Develop and adapt brand strategies specific to regional needs.

• Ensure brand consistency across all marketing and promotional efforts.

• Plan and manage campaigns like field demonstrations, farmer meetings, and retail activations.

• Promotional Activities:

• Execute 30+ field demonstrations quarterly and seasonal product awareness campaigns.

• Distribute promotional materials (e.g., branded items, educational resources).

• Organize events such as Haat Day Programs (including miking, MMM, prescription campaigns).

Market Analysis and Insights:

• Conduct regular market research to uncover growth opportunities and address challenges.

• Analyze market trends, competitor activities, and customer preferences.

• Share actionable insights with the broader marketing team for strategy adjustments.

Team Leadership and Development:

• Lead and motivate a team of MPOs (Market Promotion Officers).

• Conduct performance reviews and facilitate skill development for the team.

• Equip the team with resources and knowledge for effective performance.

Relationship Management:

• Build trust with farmers, retailers, distributors, and government agricultural offices.

• Address customer queries and complaints to improve satisfaction and loyalty.

• Collaborate with retailers to optimize product placement and promotions.

Budget Management:

• Effectively allocate and manage the regional marketing and promotional budget.

• Maximize the return on investment through strategic resource deployment.

Monitoring & Reporting:

• Prepare detailed reports on sales performance, market conditions, and campaign success.

• Share customer feedback and field insights with the head office for product improvements.

• Work with cross-functional teams (digital marketing, product development, supply chain) to ensure alignment.

Field Visit and Gap Analysis for New Business Areas:

• Identify new business opportunities by conducting field visits and analyzing gaps in the market.

• Propose strategies to tap into new areas or expand retailer relationships.

Attend OFM and Campaigns:

• Attend and actively participate in Organized Farmers Meetings (OFM) and campaigns as per business requirements to enhance product knowledge and share promotional information.

Provide and Collect Product Information:

• Provide retailers with detailed product information, features, and pricing details for NAC products.

• Collect information on competitors’ products, features, and pricing and share it with supervisors for analysis.

Product Display Maintenance:

• Arrange and maintain attractive product displays in retail outlets to attract customers and promote sales.

Compliance with Company Policies:

• Adhere to all company policies, including those related to security, safety, and operational procedures.

• Ensure compliance with all relevant standards and best practices during daily activities.

• T/A,Mobile bill,Tour allowance
• Salary Review: Yearly
• Festival Bonus: 2

• Competitive salary based on qualifications.

• Incentives: Quarterly performance-based incentives.

• Training And Development: Will provide training to enhance individual`s skills