Manager, Merchant Base Management

Job Description

Title: Manager, Merchant Base Management

Company Name: bKash Ltd.

Vacancy: 01

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience:

• 6 to 7 years

• Minimum graduation from any government approved university

• 6 to 7 years

• Experiential: Preferably 6-7 years of experience in the relevant field(s)

Job Purpose:

Plan to drive active merchants base, win back, minimize churn & increase retention by initiating campaign based on business analysis and ensuring the campaign performance.

Job Description:

• Plan to drive monthly active merchant, reduce churn & increase retention of merchant base.

• Drive newly acquired merchant through cohort-based incentive or service communication & improve active ratio.

• Ensure to meet business targets by driving different cohort-based campaigns.

• Prepare, co-ordinate & launch campaigns to comply with the strategic direction of the business strategy team.

• Prepare report on achievements & gaps from campaign.

• Prepare business case and feasibility study of the campaign concepts.

• Budget preparation & forecasting of campaigns & cost. (Yearly & Quarterly)

• Prepare campaign KPI reports to track performance on a weekly basis and update management accordingly.