Manager, Marketing and Communication
Job Description
Title: Manager, Marketing and Communication
Company Name: BRAC IT Services Limited
Vacancy: 1
Job Location: Dhaka (Niketan)
Employment Status: Full-time
Educational Requirements:
∎ Bachelor of Business Administration (BBA) in Marketing, Master of Business Administration (MBA) in Marketing
∎ Skills Required: Leadership and interpersonal skills, Marketing Strategy, Public Relation, SEO and Digital Marketing
Experience Requirements:
∎ At least 8 year(s)
∎ The applicants should have experience in the following business area(s):
Software Company
Job Responsibilities:
∎ Researching and evaluating new product opportunities, demand for potential products, and customer needs and insights.
∎ Overall marketing strategy and execution of plans for the existing products.
∎ Working with product development teams to manage new product development.
∎ Managing launch campaigns for new products.
∎ Ensuring effective branding, marketing communications including the company website, print communication and advertising.
∎ Managing media and marketing staff and external PR agencies.
∎ Analysis of the effectiveness of all marketing efforts.
∎ Develop strategies and tactics to boost the company's reputation and drive qualified traffic.
∎ Deploy successful marketing campaigns from ideation to execution.
∎ Working with various organic and paid acquisition channels.
∎ Develop strategies and tactics to get the word out about the organization and drive qualified traffic.
∎ Produce valuable and engaging content for website and blog that attracts and converts our target groups.
∎ Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
∎ Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
∎ Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
∎ Analyze consumer behavior and adjust email and advertising campaigns accordingly.
∎ Experience in setting up and optimizing Google AdWords campaigns and produce best results.
∎ Comfortable working with numbers, making sense of metrics and processing figures with spreadsheet.
∎ Stay Up to date with the latest trends and best practices in online marketing and measurement and apply accordingly.
∎ Align and combinedly achieve business target in coordination with Sales & Product team.
∎ Conduct customer experience survey
∎ Story writing on organization and products
Additional Requirements:
∎ Age at least 30 years
∎ Both males and females are allowed to apply
∎ Expert in Internet and social media strategy with a demonstrated track record.
∎ Demonstrated ability to see the big picture and provide useful advice and input across the company.
∎ Familiarity and skill with the tools of marketing including PR, written communication, website development, market research, product packaging, Microsoft software suite of products, visual communication software products, and creative services.
∎ Experience managing communication consulting firms and contractors.
∎ Strong effective communicator.
∎ Highly developed, demonstrated teamwork skills.
∎ Ability to coordinate the efforts of a large team of diverse creative employees.
∎ Demonstrated ability to increase productivity and continuously improve methods, approaches, and departmental contribution.
∎ Proven experience in identifying target audiences and in creatively devising and leading across channels.
∎ Marketing campaigns that engage, educate and motivate.
∎ Demonstrated effectiveness in holding conversations with customers.
∎ Ability to lead in an environment of constant change.
∎ Experience in the global marketplace is a plus.
∎ Solid knowledge of website & marketing analytical tools (e.g. Google Analytics, Web Trends, SEMrush, Google Ads)
∎ Skills on storytelling
∎ Ability to use business models.
∎ Ability to understand behavioral economics.
∎ At least Business Graduate with specialization on relevant field.
∎ A strategic and critical thinker with the ability to see the big picture yet still work in the details as/when needed.
∎ At least 10 years of progressively more responsible positions in marketing, preferably in a similar industry in different firms
∎ Experience in supervising and managing a professional staff of seven.
Salary: Negotiable
Compensation & Other Benefits:
∎ Mobile bill, Provident fund, Weekly 2 holidays, Insurance, Gratuity
∎ Salary Review: Yearly
∎ Festival Bonus: 2
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 9 Dec 2023
Company Information:
∎ 28 Nov 2023
∎ BRAC IT Services Limited
∎ Address : House 115, Road 5, Block B, Niketon, Gulshan, Dhaka 1212, Bangladesh. E-mail: [email protected]
∎ Business : BRAC IT is a proud member of the eminent BRAC family and is one of the leading IT solution & service providers in Bangladesh specializing in providing a wide range of software solutions & end to end technology service management.
Category: IT/Telecommunication
: Kindly go through the job description carefully and apply only if it aligns with your expertise.
Source: bdjobs.com
Deadline Expired on 9th Dec 2023
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