Manager (Branding)

Job Description

Title: Manager (Branding)

Company Name: Nasir Group of Industries

Vacancy: 1

Age: At least 30 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 8 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Manufacturing (Light Engineering and Heavy Industry), Tannery/Footwear

• Master’s in Marketing, Business Administration, or Mass Communication from any reputed university.

• At least 8 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Manufacturing (Light Engineering and Heavy Industry), Tannery/Footwear

• Age At least 30 years
• Only Male

Experience:

• Minimum 8 years of experience in Branding, Marketing, or Corporate Communications, preferably in FMCG, manufacturing, or large group of companies.

Skills:

• Excellent command in Brand Strategy, Market Analysis, and Communication Planning.

• Strong leadership and project management skills.

• Creative mindset with strong attention to detail.

• Proficiency in MS Office, Adobe Illustrator/Photoshop, and digital marketing tools.

• Excellent communication skills in both English and Bangla. 

• Develop and execute comprehensive branding and communication strategies for all Nasir Group concerns.

• Manage end-to-end brand visibility activities including store banners, van/pickup branding, billboards, LED displays, and occasion/event banners.

• Oversee press releases, affiliations, sponsorships, and participation in fairs, exhibitions, and public events.

• Lead production and placement of TVCs/OVCs, motion graphics, and short-form content for both traditional and digital media.

• Ensure brand consistency across all marketing channels, materials, and product lines.

• Conduct market research and competitor analysis to identify trends, opportunities, and consumer insights.

• Collaborate with internal teams and external agencies to design and deliver impactful advertising, events, and promotional materials.

• Evaluate and report the effectiveness of branding campaigns using KPIs and analytical tools.

• Supervise Facebook, e-commerce, and Google Merchant promotions, ensuring consistent online brand presence.

• Manage Google Map ads, newspaper and GDN advertising, and other media outreach campaigns

• Manage the branding budget efficiently to maximize ROI.

• Represent the brand at corporate events, exhibitions, and media engagements.