Full-Stack Performance Digital Marketer / Media Buyer

Job Description

Title: Full-Stack Performance Digital Marketer / Media Buyer

Company Name: Zaro

Vacancy: --

Age: Na

Job Location: Dhaka

Salary: Tk. 35000 - 45000 (Monthly)

Experience:

• 3 to 5 years

• 3 to 5 years

Mandatory Requirements (Non-Negotiable)

• 3–5+ years of experience in performance marketing

• Proven track record of managing $1,000–$3,000+ daily ad spend

• Prior experience in E-commerce / F-commerce industry

• Strong ownership mentality with a results-driven approach

Role Overview

We are seeking a highly responsible and performance-driven Digital Marketer / Media Buyer

who can independently plan, execute, optimize, and scale paid marketing campaigns.

This is not an execution-only role — it requires strategic thinking, hands-on execution, and full

accountability for performance metrics such as ROI, CPR, and revenue growth.

Key Responsibilities

1. Paid Advertising & Scaling

• Plan, launch, and optimize campaigns across Meta, Google, and TikTok Ads

• Manage and scale campaigns with daily budgets of $1,000–$3,000+

• Continuously optimize to reduce Cost Per Purchase (CPP/CPR) while maintaining strong

• ROAS

• Execute both testing strategies and high-budget scaling campaigns

• Build and optimize retargeting, remarketing, and lookalike audiences

2. Data Analysis & Performance Optimization

• Monitor daily performance and generate actionable insights

• Identify performance gaps and optimize accordingly

• Forecast trends and proactively adjust campaign strategies

• Provide proof of past performance (reports/screenshots showing ROI & CPR

• improvements)

3. Funnel, Website & Tracking Management

• Manage full-funnel performance for eCommerce operations

• Set up, monitor, and troubleshoot:

• Meta Pixel

• Google Analytics 4 (GA4)

• Google Tag Manager (GTM)

• Conversion API

• Optimize landing pages and checkout flows for higher conversions

• Conduct UX audits, heatmap analysis, and CRO improvements

4. Retention Marketing (WhatsApp & Email)

• Develop and manage WhatsApp marketing workflows & automation

• Lead nurturing

• Order follow-ups

• Repeat purchase strategies

• Plan and execute email marketing campaigns

• Audience segmentation

• Open rate & CTR optimization

• Conversion-focused automation

5. Creative Strategy & Copywriting

• Write high-converting ad copies with strong hooks and storytelling

• Guide creative and content teams to produce performance-driven assets

• Analyze creative performance and iterate based on data insights

• Apply strong understanding of buyer psychology and market behavior

6. Strategy, Coordination & Ownership

• Plan and track daily, weekly, and monthly marketing targets

• Coordinate with content, design, and operations teams

• Ensure alignment across departments to achieve growth targets

• Take full ownership of performance — results over excuses

• Required Skills & Competencies

• Advanced knowledge of Meta Ads, Google Ads, TikTok Ads

• Strong expertise in ROI, CPR, and performance analytics

• Experience in funnel building and conversion rate optimization (CRO)

• Hands-on experience with WhatsApp automation & email marketing tools

• Strong analytical, problem-solving, and decision-making skills

• Ability to work independently under performance pressure

• Up-to-date with market trends, algorithms, and AI tools

• Continuous learner with a growth mindset

• Competitive salary with performance-based growth

• Attractive incentive & bonus structure based on results (ROI/Revenue targets)

• Clear career growth path and fast-track opportunities

• Friendly, supportive, and collaborative office culture

• High-impact role with direct contribution to business growth

• Learning-driven environment with exposure to latest tools, trends & strategies Recognition and rewards for top performers.