Executive / Senior Executive - Digital Marketing

Job Description

Title: Executive / Senior Executive - Digital Marketing

Company Name: Hasan Rubber Industries (Pvt.) Ltd.

Vacancy: 1

Age: Na

Job Location: Dhaka (Banglamotor)

Salary: Negotiable

Experience:

• 6 to 7 years
• The applicants should have experience in the following business area(s): Manufacturing (Light Engineering and Heavy Industry), Group of Companies, Tyre manufacturer

• Master of Business Administration (MBA) in Marketing

• MBA in Marketing.

• 6 to 7 years
• The applicants should have experience in the following business area(s): Manufacturing (Light Engineering and Heavy Industry), Group of Companies, Tyre manufacturer

• Digital marketing, graphic design, motion graphics, video editing.
• Proficiency in graphic design and video editing tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects, Audition, InDesign, 3D Max/ Cinema 4D, Auto CAD 2D/3D, Animate, Light Room Classic, Frame Maker) or equivalent.        
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMRUSH, etc.         
•  Strong understanding of HTML, CSS, and JavaScript as they relate to SEO best practices.         
• Experience with WordPress and related plugins and editors, including Yoast SEO, Contact Form 7, Caching plugins, Elementor, SiteOrigin, Live Editor, etc.  
• Experience with running and optimizing Google Ads and Yelp Ads campaigns.       
• Have good analytical knowledge in -Article Writing/Business Writing/Competitive Analysis/Content Management System.

• Develop and implement a comprehensive digital marketing strategy aligned with the company`s goals, targeting various digital channels such as social media, email marketing, content marketing, SEO, SEM, and more.        

• Analyze digital marketing analytics reports and share insights with the team to develop optimization plans.        

• Managing social media accounts - Facebook, Instagram, LinkedIn, Youtube, etc and creating content (Bangla & English) prioritizing organic reach.

• Strong understanding of social media platforms, algorithms and best practices.      

• Digital Advertising/ Digital Marketing Analytics /Digital Marketing Strategy /Display Advertising.        

• Create high-quality, engaging content for blogs, websites, social media and YouTube.       

• Set up conversion, pixel, and event tracking on the website and across various digital platforms.        

• Develop good written content in both English and Bangla that captivates the target audience, convey key messages effectively and contribute to the organization`s content strategy.

•  Collaborate closely with cross-functional teams, including brand marketing, sales and product development to ensure a cohesive and unified brand presence across all digital touchpoints.

• Manage and optimize Google Ads and Yelp Ads campaigns to drive targeted traffic and conversions.       

• Monitor budget allocation, ad performance, and ROI.        

• Perform regular site audits and track key SEO metrics, identifying opportunities for optimization.        

• Conduct comprehensive keyword research, competitor analysis, and content strategy development.       

• Stay informed about industry trends, algorithm updates, and emerging SEO techniques to drive continuous improvement.

• Respond to customer inquiries and comments on social media platforms promptly and professionally.      

• Develop & implement Email Strategy/ Facebook Marketing/Google Ads /Instagram Marketing/ LinkedIn Marketing.

• Mobile bill
• Lunch Facilities: Partially Subsidize
• Festival Bonus: 2