Divisional Sales Manager (DSM) - Chattogram and Sylhet

Job Description

Title: Divisional Sales Manager (DSM) - Chattogram and Sylhet

Company Name: LAFUN BD Ltd.

Vacancy: --

Age: At least 35 years

Job Location: Chattogram, Sylhet

Salary: Tk. 5000 (Monthly)

Experience:

• At least 12 years
• The applicants should have experience in the following business area(s): Food (Packaged), Beverage, Bakery (Cake, Biscuit, Bread)

• Bachelor/Honors

• At least 12 years
• The applicants should have experience in the following business area(s): Food (Packaged), Beverage, Bakery (Cake, Biscuit, Bread)

• Age At least 35 years

• Minimum 12 years of professional experience in FMCG Sales & Distribution (specifically Snacks, Confectionery, or Food Manufacturing sector).

• At least 3 years of solid working experience specifically in the capacity of a Divisional Sales Manager (DSM) or equivalent regional position.

•  Extensive, deep geographical knowledge of the Chittagong & Sylhet belt and existing strong relationships with local trade networks and distributors.·      

• Proven leadership capability to independently handle both a large field sales force and an analytical MIS team. Excellent data interpretation, negotiation, communication, and interpersonal skills.

• Formulate, execute, and monitor comprehensive regional sales plans to ensure maximum market share, revenue growth, and brand visibility across the Chittagong and Sylhet Division.

• Achieve and consistently exceed monthly, quarterly, and annual primary and secondary sales targets.

• Establish, expand, and manage a solid distribution network comprising distributors, wholesalers, and major retail channels across the territory.

• Lead, mentor, and monitor a high-performing field sales force (Territory Sales Executives, TSOs, and SRs), fostering a culture of accountability and high output.

• Directly manage and guide the regional Sales and MIS team to compile, analyze, and leverage daily/weekly sales data, market trend analysis, and performance metrics.

• Identify market gaps, untapped territories, and competitor strongholds to convert them into active business growth opportunities.

• Monitor distributor health, credit management, inventory rotation (FIFO), and ensure standard service level metrics.

• Track competitor pricing, promotional schemes, trade activities, and market shifts to provide actionable feedback and strategic recommendations to national sales management.