Digital Marketing Specialist

Job Description

Title: Digital Marketing Specialist

Company Name: City Dokan

Vacancy: 5

Age: 24 to 30 years

Job Location: Dhaka (Mohakhali)

Salary: Tk. 13000 - 18000 (Monthly)

Experience:

• 1 to 2 years
• The applicants should have experience in the following business area(s): Telecommunication, E-commerce, E-commerce Startup, F-commerce
• Freshers are also encouraged to apply.

• Bachelor/Honors

• 1 to 2 years
• The applicants should have experience in the following business area(s): Telecommunication, E-commerce, E-commerce Startup, F-commerce
• Freshers are also encouraged to apply.

• Age 24 to 30 years
• Only Male

• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, Mail chimp.

• Strong written and verbal communication skills.

• Analytical mindset with the ability to interpret data and draw actionable insights.- Creative thinking and problem-solving skills.

• Time management and organizational skills to manage multiple tasks and deadlines effectively.

• Knowledge of SEO best practices and industry trends.

• Familiarity with website development and design principles.

• Customer service orientation and relationship-building skills.

• Adaptability and willingness to learn and stay updated on digital marketing trends and technologies.

Local SEO Services:  

• Google My Business Optimization: Optimize clients` Google My Business profiles to improve visibility and search rankings.  

• Local Citation Building: Build and manage local citations across relevant directories to enhance local search presence.  

• Local Content Creation: Develop location-specific content tailored to target local audiences.  

• Reviews Management: Monitor and respond to online reviews to maintain positive brand reputation.  

Email Marketing: 

• Email List Building: Build and segment email lists to target specific audience segments.  

• Newsletter Design and Creation: Design and create engaging newsletters to drive engagement and conversions.  

• Email Campaign Management: Plan, execute, and analyze email marketing campaigns to achieve client objectives.  

• Automation and Segmentation: Implement automation and segmentation strategies to deliver personalized email content.  

Social Media Marketing (SMM): 

• Social Media Account Setup: Set up and optimize social media profiles across platforms like Facebook, Instagram, Twitter, and LinkedIn.  

• Content Creation and Curation: Create original content and curate relevant content to engage social media audiences.  

• Social Media Advertising: Develop and manage paid social media advertising campaigns to drive traffic and conversions. 

• Community Management: Monitor and engage with social media communities to build brand loyalty and customer relationships.    

Content Marketing:  

• Blog Post Creation: Write high-quality blog posts on relevant topics to attract and engage target audiences.  

• Article Writing: Create informative and engaging articles for client websites and external publications. 

• Infographic Creation: Design visually appealing infographics to present complex information in an easily digestible format.  - Content Promotion: Promote content through various channels to increase visibility and drive traffic.    

Pay-Per-Click Advertising (PPC):  

• Google Ads Setup: Set up and manage Google Ads campaigns to increase client visibility and drive conversions.  

• Social Media Ads Setup: Create and optimize paid advertising campaigns on social media platforms.  

• Remarketing Campaigns: Develop and manage remarketing campaigns to re-engage website visitors and drive conversions.   

Online Reputation Management (ORM):  

• Online Review Monitoring: Monitor online reviews and mentions to assess brand sentiment and address any issues promptly.  

• Reputation Repair: Implement strategies to repair and rebuild damaged online reputations through positive content and engagement.  

• Review Generation Strategies: Develop and execute strategies to encourage satisfied customers to leave positive reviews and feedback. 

Analytics and Reporting:  

• Website Traffic Analysis: Analyze website traffic data to identify trends, patterns, and areas for improvement.  

• Conversion Tracking: Set up and track conversions to measure the effectiveness of marketing campaigns and strategies.  

• KPI Reporting: Generate and present regular reports on key performance indicators to track progress and demonstrate ROI.

• Salary Review: Yearly
• Festival Bonus: 1