Digital Marketing Executive (Specialization: Meta Ads & Google Analytics)

Job Description

Title: Digital Marketing Executive (Specialization: Meta Ads & Google Analytics)

Company Name: Secret Beauty & Laser Aesthetics

Vacancy: 01

Age: 20 to 28 years

Job Location: Dhaka (Dhanmondi 27)

Salary: Negotiable

Experience:

• 3 to 5 years
• The applicants should have experience in the following business area(s): Hospital, Hotel, Clinic, E-commerce, Beauty Parlor/Saloon/Spa, Educational Technology (Edtech) Startup, Online Retail Startup

• Bachelor of Business Administration (BBA)

• Bachelor degree in any discipline

• North South University, Ahsanullah University of Science and Technology, East West University, American International University Bangladesh, BRAC University students will get preference

• A` level, O` level, HSC (English version), IELTS preferred

• 3 to 5 years
• The applicants should have experience in the following business area(s): Hospital, Hotel, Clinic, E-commerce, Beauty Parlor/Saloon/Spa, Educational Technology (Edtech) Startup, Online Retail Startup

• Age 20 to 28 years
• Only Female

• Only experienced candidates are encourage to apply

• Demonstrated experience as a Digital Marketing Executive or in a similar capacity, with a specialization in Meta Ads.

• Comprehensive knowledge of Meta Ads, encompassing campaign creation, targeting, and optimization.

• Strong analytical abilities, with expertise in web analytics tools such as Google Analytics and Meta Business Suite.

• Deep understanding of digital marketing concepts and industry best practices.

• Proficiency in Meta Ads Manager and other relevant digital marketing tools.

• Exceptional written and verbal communication skills.

• Ability to work effectively both independently and collaboratively within a team.

About Us: Inspira is a premier laser and aesthetics center, Secret Beauty committed to delivering exceptional services. We are seeking a highly skilled and motivated Digital Marketing Executive with specialized expertise in Meta Ads and Google Analytics. The successful candidate will play a crucial role in driving brand awareness, engagement, and conversions through strategic digital marketing efforts.

Key Responsibilities:

• Meta Ads Campaign Management: Plan, execute, and optimize Meta Ads campaigns on platforms such as Facebook and Instagram to achieve brand awareness, lead generation, and conversion objectives.
• Google Analytics Expertise: Monitor, analyze, and interpret data from Google Analytics to measure campaign performance, identify trends, and provide actionable insights for optimization.
• Content Strategy & Development: Collaborate with the leadership team to strategize, create, and manage content across digital media channels, ensuring alignment with Inspira’s brand image and marketing objectives.
• Performance Reporting: Generate detailed reports on campaign performance, using both Meta Ads Manager and Google Analytics to provide comprehensive insights and recommendations for continuous improvement.
• Budget Allocation: Effectively manage and allocate budgets across Meta Ads campaigns, ensuring maximum ROI and efficient use of resources.
• Digital Trend Analysis: Stay abreast of the latest trends in digital marketing, particularly in Meta Ads and Google Analytics, to ensure Inspira remains competitive in the market.
• Cross-Channel Coordination: Work in close coordination with the broader marketing team to maintain consistent messaging and brand representation across all digital channels.
• Community Engagement: Actively engage with the online community, responding to comments, inquiries, and feedback to strengthen relationships and enhance brand loyalty.
• SEO and SEM: Deep understanding of SEO/SEM strategies and best practices. Knowledge of on-page and off-page SEO techniques.
• Creative Skills: Ability to create compelling and engaging content. Understanding of graphic design principles (knowledge of tools like Adobe Creative Suite is a plus).

• Performance bonus
• Salary Review: Yearly

• Competitive salary with performance-based incentives.

• Training and development opportunities.

• Employee discounts on our laser and aesthetics services.