Digital Marketing Executive

Job Description

Title: Digital Marketing Executive

Company Name: LEADS Corporation Limited

Vacancy: Not specific

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ Bachelor's degree in any discipline
∎ Preferred Professional Certification: WordPress,Google,Facebook
∎ Training/Trade Course: Analytics,Insights,SEO
∎ Skills Required: Content Marketing, Creativity and Innovation, Data Analysis skills, Email Marketing, Social Media Marketing (SMM)

Experience Requirements:
∎ 2 to 4 year(s)
∎ The applicants should have experience in the following business area(s): Market Research Firms, Software Company

Job Context:
∎ We are looking for an ambitious, hardworking, self-motivated, career-oriented digital marketing professional to promote our Brand and services through digital marketing within the Education Industry. Assisting in the formulation of strategies to build a lasting digital connection with consumers. Planning and monitoring the ongoing company presence on social media. Launching optimized online advertisements to increase company`s local and international brand awareness.

Job Responsibilities:
∎ Plan and execute digital marketing campaigns
∎ Monitor and analyze the effectiveness of marketing content, and metrics to establish the effectiveness of online advertising.
∎ Plan, develop and control the company's social media channels and the company website and marketing databases.
∎ Find and target audiences
∎ Develop and scrutinize all the campaign budgets
∎ Design and manage the entire digital campaign department. This role is inclusive of Facebook advertisement with confidence for Image, Video, Carousel, Collection, Google AdWords, display advertising, Google Tag Manager, Google Analytics & Webmaster Tools, managing PPC campaigns across Google, Instagram, LinkedIn, Twitter, WhatsApp, Yahoo and Bing, email & text marketing,
∎ Grow the website traffic and enable digital presence and leads generation growth globally.
∎ Review the brand message regularly to ascertain its consistency
∎ Develop a workable digital marketing strategy
∎ Collaborates with other supporting teams to create impressive event management-centred landing pages
∎ Provides educational opportunities, relevant information, and growth opportunities for digital marketing staff
∎ Analysis and work with company strategy of end-to-end consumer experience in different digital channels.
∎ Identify the latest digital technologies and current digital trends affecting the industry
∎ Prepare and execute conversion tests
∎ Manage the workflow with every landing page through different automation channels.
∎ Work with our content marketing specialist on content creation, Video and Graphic designer, Web developer, SEO specialist and distribution where required
∎ Create a social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.
∎ Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Bing, Yahoo, LinkedIn etc.
∎ Writing content and posting on social media channels are mandatory.
∎ Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

Additional Requirements:
∎ Age at least 24 years
∎ Both males and females are allowed to apply
∎ Experience as Digital Marketing Executive or similar role.
∎ Excellent understanding of digital marketing concepts and best practices
∎ Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
∎ Working knowledge of ad serving tools (e.g., DART, Atlas)
∎ Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
∎ Skills and experience in creative content writing.
∎ Analytical mindset and critical thinking.
∎ Excellent communication and interpersonal skills.

Salary: Negotiable

Compensation & Other Benefits:
∎ Mobile bill, Medical allowance, Provident fund, Weekly 2 holidays, Gratuity, T/A
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ Attractive Leave Package: Casual Leave, Sick Leave, Annual Leave, Maternity Leave
∎ Internal and External Training
∎ Leave Fare Assistance
∎ Flexible Working Hours

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 30 Nov 2023

Company Information:
∎ 23 Nov 2023
∎ LEADS Corporation Limited
∎ Address : LEADS Tower, Plot # M-20, M-13 (Part), Main Road 1, Section 14, Mirpur, Dhaka 1206, Bangladesh.

Category: IT/Telecommunication

: If you are looking for an organization that will invest in your success, offer the opportunity for advancement & conducive working environment, apply online or send your resume with a cover letter mentioning the position name in the subject line.If mentioned requirements don't match with your knowledge and skills, then this job is not for you.

Interested By University

University Percentage (%)
National University 7.53%
Daffodil International University 7.53%
University of Dhaka 3.58%
Jahangirnagar University 2.51%
Jagannath University 2.15%
North South University 2.15%
Dhaka International University 2.15%
World University of Bangladesh 1.79%
BRAC University 1.79%
Bangladesh University 1.43%

Interested By Age Range

Age Range Percentage (%)
20-30 72.04%
31-35 20.07%
36-40 3.58%
40+ 1.08%

Interested By Salary Range

Salary Range Percentage (%)
0-20K 15.58%
20K-30K 46.01%
30K-40K 23.19%
40K-50K 7.61%
50K+ 7.61%

Interested By Experience Range

Experience Range Percentage (%)
0 years (Freshers) 9.32%
0.1 - 1 years 7.89%
1.1 - 3 years 25.81%
3.1 - 5 years 26.88%
5+ years 30.11%

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