Digital Advertising Specialist (Performance Marketing Executive)

Job Description

Title: Digital Advertising Specialist (Performance Marketing Executive)

Company Name: FDL Group

Vacancy: --

Age: Na

Job Location: Dhaka, Dhaka (Dhaka Court)

Salary: Negotiable

Experience:

• 2 to 4 years

Published: 2025-10-08

Application Deadline: 2025-10-18

Education:

• Bachelor of Business Administration (BBA) in Marketing

• Bachelor’s Degree in Marketing, Business, IT, Media, or a related field.

Requirements:

• 2 to 4 years

Skills Required: Digital Marketing,Digital Marketing (Social Media Marketing),Facebook Ads Manager,Facebook campaign,SEO and Digital Marketing,Social Advancement,Social Media Marketing (SMM)

Additional Requirements:

Experience:

• Minimum 2–4 years of hands-on experience managing paid campaigns.
• Must have handled BDT 2–5 lakh+ monthly ad budgets (combined or per client).

Technical Expertise:

• Proficiency in Facebook Ads Manager, Google Ads, TikTok Ads Manager.
• Knowledge of Google Tag Manager, Google Analytics, Conversion API, Pixel Setup.
• Skilled in ROAS optimization, A/B testing, lookalike audiences, and retargeting.
• (Bonus) Knowledge of SEO, email marketing, or e-commerce analytics.

Soft Skills:

• Strong analytical and strategic thinking.
• Excellent communication and reporting ability.
• Ability to perform under pressure and meet deadlines.
• Result-driven and self-motivated professional.

Responsibilities & Context:

Job Objective: We are seeking a skilled and data-driven Digital Advertising Specialist to plan, execute, and optimize high-performing paid campaigns that generate measurable sales, quality leads, and strong ROI for our company and clients.

Key Responsibilities:

• Plan, set up, and manage ad campaigns across Facebook, Instagram, Google, YouTube, TikTok, and other relevant platforms.
• Conduct thorough market and audience research to design effective campaign strategies.
• Develop and A/B test ad copies, creatives, and landing pages to maximize conversion rates.
• Manage and monitor daily ad budgets while optimizing for performance and ROI.
• Implement Pixel, Conversion API, and event tracking through GTM and Analytics.
• Prepare weekly/monthly reports with insights, KPIs, and actionable recommendations.
• Collaborate with content and design teams to produce impactful ad creatives.
• Stay up-to-date with platform updates, algorithms, and industry trends to ensure competitive performance.
• Coordinate with sales/client teams to align campaigns with conversion and revenue goals.

Job Other Benifits:

Employment Status: Full Time

Job Work Place: Work at office

Company Information:

Gender: Male and Female can apply

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Category: Media/Advertisement/Event Mgt.