Title: Digita Marketing Manager
Company Name: Neuron Educare
Vacancy: 2
Age: 27 to 35 years
Job Location: Dhaka
Salary: Negotiable
Experience:
Key Responsibilities
• Plan, boost and optimize Meta (Facebook/Instagram) campaigns to generate leads (awareness → leads → retargeting).
• Collect leads, verify basic authenticity, and distribute leads to counsellors quickly with proper tracking.
• Coordinate with counsellors to gather program/product knowledge, entry requirements, offers and intake updates.
• Brief the designer with clear creative direction (hooks, key messages, CTA, format) for posts and ads.
• Ask counsellors to record short videos (reels) and ensure designer edits them properly (captions, trims, branding).
• Perform QA on all posts, designs and videos (spelling, accuracy, compliance, branding, CTA) before publishing.
• Ensure lead quality: focus on prospective, genuine and convertible student leads; reduce junk/fake leads.
• Collaborate with counsellors weekly on lead quality feedback and improve targeting, creatives and qualifying questions.
• Maintain weekly reporting of performance: CPL, CTR, CPM, lead quality score, conversion progress and next-week plan.
Key Performance Indicators (KPI)
• Cost per lead (CPL) maintained within agreed range.
• Lead authenticity and relevance improved month-over-month.
• Lead-to-appointment and appointment-to-application conversion improvement with counsellor collaboration.
• On-time lead distribution and accurate lead tracking.
• Consistent content quality (QA pass rate) across posts, designs and videos.