Trade Marketing Manager
Job Description
Title: Trade Marketing Manager
Company Name: Arla Foods Bangladesh Limited
Vacancy: 01
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ Minimum BBA Graduate (MBA is preferred) with major in Marketing.
Experience Requirements:
∎ At least 8 year(s)
Job Responsibilities:
∎ Develop trade marketing strategies aligned with the brand strategy.
∎ Work as critical junction between Sales and Marketing functions to generate the most effective commercial outcome for the organization.
∎ Drives development and execution of channel strategy and tactics for Arla Bangladesh.
∎ Do the necessary analyses and lead action on Assortment, Shelf/Merchandising, Promotions and Price by appropriate in-store and in-market activities according to customer mission.
∎ Drive category value by right promotion, placement, visibility and activities.
∎ Develops and own the guidelines for POP Strategy by category, segment, customer, objective.
∎ Develop and implement innovative and effective visibility and merchandising solutions.
∎ Develop strategy and plans to facilitate trade loyalty and advocacy toward Arla Foods Bangladesh
∎ Track and observe competition pricing, activities and campaigns with sales team and update to relevant stakeholders and propose plan in the light of competitive landscape and market dynamics.
∎ Develops customer, category, channel, activity specific analyses and argumentations to BAM and/or customers in order to drive Arla Foods category growth.
∎ Ensures customer and shopper insights and develops execution plan for launches and BAU.
∎ Responsible for the collation, synthesis and dissemination of insights on shopper/customers, consumer, retailer from multiple sources and assist Brand, Sales & RTM teams to take appropriate strategy and execution.
∎ Co-chair of Promotional Performance meetings.
∎ Partner with Sales to develop training modules and contents to facilitate trade marketing skills of the frontline team.
∎ Pursue solutions for product preservations and reduce damage from retail store.
∎ Develop both Short- and Long-term Trade Marketing plan in aligning the Brand and Sales team; and leading the team to execute accordingly.
∎ Owning yearly trade marketing budget, effective and efficient utilization of it.
∎ Role playing in different cross functional projects as a key contributor.
Additional Requirements:
∎ Minimum 8 years of experience in Sales and Marketing including at least 3 years in Trade Marketing.
∎ Expertise on numbers and rationales with sharp analytical skills.
∎ Clear understanding on sales operation, channel, RTM, shopper and customer.
Salary: Negotiable
Compensation & Other Benefits:
∎ Festival Bonus
∎ Provident Fund
∎ Gratuity
∎ Group Life Insurance and Hospitalization benefit including OPD
∎ Performance Bonus
Application Deadline: 18 Jul 2020
Company Information:
∎ 2 Jul 2020
∎ Arla Foods Bangladesh Limited
∎ Business : Dairy Food Products
Category: Marketing/Sales
Read Before Apply: Only short-listed candidates will be called for the interview through standard recruitment process. Arla Foods Bangladesh reserves the right to accept or reject any application without assigning any reason whatsoever.
Source: bdjobs.com
Deadline Expired on 18th Jul 2020
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