Social Media Manager

Job Description

Title: Social Media Manager

Company Name: KTI - Marketing Agency

Vacancy: 10

Age: 25 to 45 years

Job Location: Dhaka (Mirpur 10)

Salary: Negotiable

Experience:

• 2 to 3 years
• The applicants should have experience in the following business area(s): Direct Selling/Marketing Service Company, E-commerce

• Bachelor/Honors

• 2 to 3 years
• The applicants should have experience in the following business area(s): Direct Selling/Marketing Service Company, E-commerce

• Age 25 to 45 years

• Proficient in digital marketing tools and platforms such as Google Ads, Facebook Ads Manager, Google Analytics, SEMrush, Moz, Hootsuite, and Mailchimp.

• Strong understanding & experience of Digital Marketing Channels, including in SEO (Online & Offline), SEM, PPC, Social Media Marketing, Email Marketing, Display Advertising, Excellent understanding of marketing automation and CRM software.

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

• Proficient in marketing automation tools & excellent analytical skills and experience with web analytics tools (e.g., Google Analytics).

• Exceptional communication and project management skills, with the ability to manage multiple campaigns simultaneously.

• Creative thinking with a strong attention to detail and the ability to produce high-quality work under tight deadlines.

Responsibilities & Context:

• Develop and execute comprehensive digital marketing strategies across multiple channels, including SEO, SEM, PPC, social media, email marketing, and content marketing.

• Analyze and assess the performance of digital marketing campaigns and adjust strategies based on data-driven insights.

SEO/SEM Management:

• Conduct keyword research and implement SEO best practices to improve organic search rankings and website traffic.

• Manage pay-per-click (PPC) campaigns, including Google Ads, Bing Ads, and other paid search platforms, to maximize ROI.

Social Media Marketing:

• Develop and manage social media campaigns across platforms such as Facebook, Instagram, LinkedIn, Twitter, and others.Create, curate, and schedule engaging content that increases brand awareness, engagement, and follower growth.

• Monitor and analyze social media metrics to improve performance and inform future strategies.

• Collaborate with content creators to produce high-quality content that aligns with the overall marketing strategy.

• Optimize website content, blog posts and landing pages for search engines and user experience.

• Develop and implement email marketing campaigns, including newsletters, promotional emails, and automated workflows.

• Track and report on key performance indicators (KPIs) for all digital marketing efforts, providing actionable insights and recommendations.

• Use tools like Google Analytics, Google Tag Manager and other analytics platforms to monitor website traffic, conversion rates and user behavior.

• Present regular performance reports to stakeholders, highlighting successes, challenges and areas for improvement.

• Continuously test and optimize digital campaigns, including A/B testing, landing page optimization and conversion rate optimization (CRO).

• Stay up-to-date with the latest digital marketing trends, tools, and best practices to ensure our strategies remain effective and competitive.

• Manage digital marketing budgets effectively, ensuring maximum return on investment (ROI) for all campaigns.

• Allocate resources efficiently across various digital channels to achieve marketing objectives.

• Performance bonus
• Salary Review: Yearly
• Festival Bonus: 2