Senior Executive, PR, Communication & Brand

Job Description

Title: Senior Executive, PR, Communication & Brand

Company Name: A Reputed Group of Companies

Vacancy: 1

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ BBA in Marketing with MBA degree is preferable from a reputed institution e.g Dhaka University, NSU, BRAC, East West University.

Experience Requirements:
∎ 3 to 5 year(s)

Job Context:
∎ A Reputed Group of Companies is looking for "Senior Executive, PR & Communication". The "Senior Executive, PR & Communication" will develop and implement PR & Communication strategy formulation, manage all PR and Communication of the organization. Right now, we are looking for smart, energetic and result oriented team member, who will share with us our pride and support our continuous growth.
∎ The "Senior Executive, PR, Communication & Branding" position requires specialized skills in PR, Communication and Brand Building. The incumbent should have been involved in devising, reviewing and defining the overall brand communication strategies of various segments of organization`s product launches.

Job Responsibilities:
∎ PR, Communication and Networking:
∎ Ensure all products, communications, promotions and initiatives align with the brand directive with the guidance and direction of the supervisor.
∎ Prepare and implement an appropriate marketing plan ATL, BTL & Digital Platform for newly assigned and existing products.
∎ Plan, develop and implement PR & Communication strategy formulation and execution.
∎ Create design and direction for collateral, web, product packaging & other visual communications.
∎ Prepare innovative design to plan and execute PR & Communication activities for campaigns, events, sponsorships and corporate social responsibility programs.
∎ Coordinating Bangla and English content (press releases, articles, leaflets, reports, social media contents and promotional videos)
∎ Maintaining liaison with different Television Channels, Newspapers, PR Agencies, Magazines, Radio Channels, Associations, International Chamber of Commerce and Industries, Universities, etc.
∎ Prepare the production of publicity brochures, handouts, promotional videos, photographs, films, and multimedia programs.
∎ Clear understanding of market trends, competitive activity, category segmentation.
∎ Prepare all communication plan based on yearly activity calendar.
∎ Brand Management:
∎ Arrange brand activation programs, monitor other leading organization's branding strategies and branding activities; establish and maintain a consistent corporate image throughout all product lines, promotional material, and events.
∎ Connect communication plans with the brands elements and prepare individual campaign strategy based on launch campaign, promotion campaign and so on.
∎ Develop branding tools (leaflet, brochure, presentations) development & writing article for press media & social media.
∎ Perform key strategic branding programs/projects as of communication tools including collateral, website, e-mail/nurture campaigns, commercialization and other branding related initiatives to achieve branding plan objectives.
∎ Develop social media strategy aligned with the brand identity, audience and objectives.
∎ Prepare yearly activity calendar for various brands and ensure their timely executions.

Additional Requirements:
∎ Age at least 24 years
∎ Only females are allowed to apply
∎ At least 3-5 years relevant experience in PR & Communication in a reputed organization.
∎ Excellent interpersonal skills, very good communication skills, good analytical ability is required for the position.
∎ General brand management experience across multiple markets.
∎ Strong proficiency in Adobe Photoshop, Adobe Illustrator, Microsoft Office (PowerPoint, Excel, Word)
∎ Proven ability to work cross-functionally.
∎ Written and Oral Presentations Skills
∎ Creative development
∎ Tech Savvy
∎ Specialization:
∎ Brand Promotion
∎ Business Development
∎ Media Management
∎ Public Relation
∎ Brand Communication
∎ Activation Management
∎ Creativity

Compensation & Other Benefits:
∎ As per company policy.

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 23 Aug 2023

Company Information:
∎ 24 Jul 2023
∎ A Reputed Group of Companies

Category: Marketing/Sales