Experience
- 3 to 5 years
Education
- Bachelor of Business Administration (BBA) in Marketing
- IBA, Dhaka University,American International University Bangladesh,North South University,BRAC University,East West University students will get preference
Requirements
- 3 to 5 years
Additional Requirements
- Age 30 to 40 years
Responsibilities & Context
A. Brand Strategy & Management
Assist in developing and implementing brand strategies aligned with the company's business objectives.
Maintain brand identity, positioning, and consistency across all communication channels.
Ensure the proper use of company logos, brand guidelines, promotional materials, and corporate communication.
Monitor brand performance and recommend improvement initiatives.
B. Marketing Campaigns & Brand Promotion
Plan, coordinate, and execute online and offline marketing campaigns.
Coordinate the preparation of banners, posters, brochures, flyers, corporate profiles, and other promotional materials.
Support digital marketing, social media campaigns, promotional events, exhibitions, and corporate branding activities.
Coordinate with designers, advertising agencies, printing vendors, and other service providers.
Monitor campaign execution against approved plans, budgets, and timelines.
C. Market Research & Competitor Analysis
Conduct market research to identify customer needs, market trends, and new promotional opportunities.
Monitor competitors' branding, promotional strategies, service offerings, and market activities.
Collect market feedback and recommend strategies to improve brand visibility and competitiveness.
Prepare market research reports and actionable recommendations for management.
D. Digital Branding & Communication
Coordinate brand-related content for the company's website, social media pages, and other digital platforms.
Ensure consistency and professionalism in brand messaging across communication channels.
Coordinate with relevant teams for content development, creative design, and digital campaign execution.
Monitor campaign engagement and prepare performance reports.
E. Cross-Functional Coordination
Coordinate with Sales, Business Development, Customer Care, Technical/NOC, and other relevant departments to support marketing and branding initiatives.
Collect service-related information and customer insights to develop relevant promotional content.
Support new service launches, corporate presentations, client engagement programs, and business development initiatives.
Ensure timely delivery of approved marketing and branding materials to relevant teams.
F. Budget, Reporting & Documentation
Assist in preparing marketing and promotional budgets.
Maintain records of campaign expenses, vendor quotations, purchase requests, and promotional materials.
Prepare daily, weekly, and monthly activity and performance reports as required.
Evaluate campaign effectiveness against approved KPIs and recommend corrective actions.
Perform other relevant duties assigned by the reporting supervisor or management.
3. Educational Requirements
Bachelor's degree in Marketing, Business Administration, Management, or a relevant discipline.
MBA or a relevant professional qualification will be an advantage.
4. Experience Requirements
3–5 years of relevant experience in branding, marketing, digital marketing, or promotional activities is preferred.
Experience in ISP, Telecom, IT, or service-oriented businesses will be an advantage.
Fresh graduates may be considered based on demonstrated skills and organizational requirements.
5. Required Competencies
Strong communication and interpersonal skills.
Creative thinking and brand management capabilities.
Good understanding of marketing campaigns and promotional activities.
Market research and competitor analysis skills.
Proficiency in Microsoft Word, Excel, and PowerPoint.
Basic knowledge of digital marketing and social media platforms.
Vendor coordination, negotiation, and presentation skills.
Ability to manage multiple assignments and meet deadlines.
6. Key Performance Indicators (KPIs)
Achievement of approved brand awareness and campaign objectives.
Timely execution of marketing and promotional activities.
Quality and consistency of brand communication.
Campaign performance and engagement against established targets.
Accuracy and timeliness of market research and performance reports.
Compliance with approved marketing budgets.
Effectiveness of coordination with internal departments and external vendors.
7. Authority & Accountability
The Brand Senior Executive shall operate within the approved authority limits and company policies. Any commitment involving expenditure, external communication on behalf of the company, or changes to brand identity shall require approval from the designated authority.