Senior Digital Marketing Executive

Job Description

Title: Senior Digital Marketing Executive

Company Name: BRONNE LTD.

Vacancy: 02

Age: 24 to 40 years

Job Location: Dhaka (Baridhara J Block)

Salary: --

Experience:

• 2 to 3 years
• The applicants should have experience in the following business area(s): E-commerce, Online Retail Startup

• Bachelor/Honors
• Diploma
• Masters

• 2 to 3 years
• The applicants should have experience in the following business area(s): E-commerce, Online Retail Startup

• Age 24 to 40 years

Role Purpose

As a Senior Digital Marketing Executive at BRONNE LTD., you will be responsible for planning, executing, managing, and optimizing digital marketing strategies to drive brand awareness, qualified traffic, customer acquisition, sales, and overall business growth.

The ideal candidate will have strong hands-on expertise in Meta Ads, Google Ads, performance marketing, audience targeting, campaign optimization, analytics, and digital growth strategies, with a proven ability to generate measurable business results.

You will work closely with the Sales, Customer Relationship, Content, Creative, and Management teams to develop and execute high-performing digital marketing campaigns.

What You'll Do

• Digital Marketing Strategy & Planning

• Paid Media & Campaign Management

• Meta Ads & Google Ads

• Audience Targeting & Customer Segmentation

• Campaign Optimization & A/B Testing

• E-commerce & Sales Growth

• SEO & Organic Growth

• Analytics, Tracking & Reporting

• Creative & Content Collaboration

• Social Media & Brand Growth

• Team Collaboration & Leadership

What You'll Bring

Must-Have

• 2-3  years of hands-on experience in Digital Marketing / Performance Marketing.

• Proven experience in planning, launching, and optimizing Meta Ads and Google Ads campaigns.

• Must have strong knowledge and hands-on experience in creating and managing WordPress.

• Strong understanding of digital marketing funnels and customer acquisition.

• Strong knowledge of audience targeting, segmentation, retargeting, and Lookalike Audiences.

• Practical experience with campaign optimization and A/B testing.

• Strong analytical and problem-solving skills.

• Proven ability to work with marketing budgets and achieve measurable results.

• Strong understanding of key digital marketing metrics including CTR, CPC, CPM, CPA, Conversion Rate, ROAS, and ROI.

• Ability to analyze campaign data and make data-driven decisions.

Preferred

• Experience in E-commerce, Retail, Consumer Products, or Online Business.

• Experience managing medium-to-large digital advertising budgets.

• Experience with Google Analytics 4, Google Tag Manager, Meta Pixel, Google Search Console, and related tools.

• Knowledge of SEO, SEM, content marketing, and conversion rate optimization.

• Experience with CRM, remarketing, and customer retention strategies.

• Experience working with multiple digital marketing channels.

Good to Have

• Experience managing or mentoring a digital marketing team.

• Agency experience with exposure to multiple industries and clients.

• Basic understanding of graphic design and video marketing.

• Familiarity with tools such as Ahrefs, SEMrush, Canva, Looker Studio, or similar platforms.

• Understanding of WordPress and basic website management.

• Knowledge of AI-powered marketing and content tools.

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Requirements & Preferences

• Excellent communication skills in Bangla and English, both written and spoken.

• Strong technical aptitude and ability to learn new marketing tools and technologies quickly.

• Highly data-driven, analytical, and result-oriented.

• Strong problem-solving and decision-making ability.

• Creative mindset with a strong understanding of digital consumer behavior.

• Strong attention to detail.

• Ability to manage multiple campaigns and deadlines simultaneously.

• Ability to work independently as well as collaboratively within a team.

• Strong ownership, accountability, and leadership mindset.

• Performance-focused with a strong bias toward experimentation and continuous improvement.

Success Metrics

Performance in this role will be evaluated based on:

• Improvement in ROAS and overall campaign efficiency.

• Increase in qualified leads and customer acquisition.

• Growth in online sales and revenue generated through digital channels.

• Reduction in customer acquisition cost (CAC/CPA).

• Improvement in conversion rates across marketing funnels.

• Growth in website traffic and qualified visitors.

• Successful implementation of A/B testing and optimization strategies.

• Improved customer retention and repeat purchase performance.

• Consistent delivery of accurate and actionable marketing reports.

• Mobile bill,Performance bonus
• Salary Review: Yearly
• Festival Bonus: 2

Compensation & Benefits




• Competitive salary based on experience and performance.

• Performance-based incentives/bonuses.

• Two festival bonuses.

• Weekly holidays and government/public holidays as applicable.

• Professional and supportive work environment.

• Career growth and learning opportunities.

• Training and development opportunities.

• Employee recognition and performance rewards.