PPC Specialist - Google Search and Social Ads (Remote)

Job Description

Title: PPC Specialist - Google Search and Social Ads (Remote)

Company Name: Road Genius

Vacancy: 1

Location: Anywhere in Bangladesh

Salary: Tk. 45000 - 80000 (Monthly)

Experience:
∎ At least 3 years
∎ The applicants should have experience in the following business area(s):Advertising Agency

Published: 2 Mar 2025

Education:
∎ Bachelor/Honors

Requirements:

Additional Requirements:
∎ Excellent English communication skills (written & verbal).
∎ 3+ years proven experience managing successful PPC campaigns (Google Ads primarily).
∎ Strong analytical skills and experience working with analytics platforms (Google Analytics, Google Tag Manager).
∎ Detail-oriented, proactive, and able to manage multiple campaigns simultaneously.
∎ Familiarity with PPC bid management, optimization strategies, and keyword research tools.
∎ Experience managing Meta Ads (Facebook, Instagram) or other social media ad platforms.
∎ Previous experience in performance marketing for affiliate, travel, finance, or comparison websites.
∎ Google Ads certifications.
∎ Familiarity with PPC automation and advanced bidding strategies (Target CPA, ROAS).
∎ Experience managing PPC for multiple international markets or languages.
∎ Purely administrative or reporting-only.
∎ General digital marketing without PPC specialization.
∎ A passive or low-paced role; you'll be actively optimizing and improving campaigns daily.
∎ ⚡ Must-Have:
∎ Excellent English communication skills (written & verbal).
∎ 3+ years proven experience managing successful PPC campaigns (Google Ads primarily).
∎ Strong analytical skills and experience working with analytics platforms (Google Analytics, Google Tag Manager).
∎ Detail-oriented, proactive, and able to manage multiple campaigns simultaneously.
∎ Familiarity with PPC bid management, optimization strategies, and keyword research tools.
∎ Preferred (Highly Desirable):
∎ Experience managing Meta Ads (Facebook, Instagram) or other social media ad platforms.
∎ Previous experience in performance marketing for affiliate, travel, finance, or comparison websites.
∎ Google Ads certifications.
∎ Familiarity with PPC automation and advanced bidding strategies (Target CPA, ROAS).
∎ Experience managing PPC for multiple international markets or languages.
∎ ⛔ This Role is NOT:
∎ Purely administrative or reporting-only.
∎ General digital marketing without PPC specialization.
∎ A passive or low-paced role; you'll be actively optimizing and improving campaigns daily.

Responsibilities & Context:
∎ Set up, manage, and optimize Google Ads campaigns
∎ Conduct keyword research, bid management, and budget optimization to achieve KPIs.
∎ Write compelling ad copy and manage A/B testing of ads and landing pages.
∎ Monitor and report on PPC campaign performance, clearly identifying areas for improvement.
∎ Set up and manage advertising campaigns on Meta (Facebook, Instagram) and other social platforms.
∎ Conduct audience targeting, retargeting, and ad creatives optimization.
∎ Provide performance analysis and recommendations for improvement.
∎ Regularly analyze performance metrics (CTR, CPC, CPA, ROAS).
∎ Prepare clear and actionable weekly and monthly performance reports.
∎ Continuously identify opportunities for improving conversion rates and reducing cost per acquisition.
∎ Proactively propose and implement new strategies and tactics to enhance campaign effectiveness.
∎ This role is for an experienced, skilled PPC Specialist to join our expert Australian digital marketing team. You’ll primarily manage and optimize Google Ads but will also have the opportunity to expand into Meta and other social media advertising channels.
∎ You will be responsible for creating, monitoring, and improving high-performing PPC campaigns, optimizing ROAS, and managing budgets effectively. This role is ideal for someone detail-oriented, analytical, proactive, and passionate about paid advertising.
∎ You will work with large accounts - high budgets and global reach.
∎
∎ — ✅ Job Responsibilities — Search PPC Management (Primary)
∎ Set up, manage, and optimize Google Ads campaigns
∎ Conduct keyword research, bid management, and budget optimization to achieve KPIs.
∎ Write compelling ad copy and manage A/B testing of ads and landing pages.
∎ Monitor and report on PPC campaign performance, clearly identifying areas for improvement.
∎ Social Ads Management (Secondary)
∎ Set up and manage advertising campaigns on Meta (Facebook, Instagram) and other social platforms.
∎ Conduct audience targeting, retargeting, and ad creatives optimization.
∎ Provide performance analysis and recommendations for improvement.
∎
∎ Analysis & Reporting
∎ Regularly analyze performance metrics (CTR, CPC, CPA, ROAS).
∎ Prepare clear and actionable weekly and monthly performance reports.
∎
∎ Continuous Optimization & Testing
∎ Continuously identify opportunities for improving conversion rates and reducing cost per acquisition.
∎ Proactively propose and implement new strategies and tactics to enhance campaign effectiveness.

Skills & Expertise:

Compensation & Other Benefits:
∎ Weekly 2 holidays
∎ Salary Review: Half Yearly
∎ Festival Bonus: 2
∎ Salary based on skills. Premium compensation for a top PPC specialist.
∎ Salary based on skills. Premium compensation for a top PPC specialist.

Workplace:
∎ Work from home

Employment Status: Full Time

Job Location: Anywhere in Bangladesh

Job Highlights:
∎ Remote role for a fast-growing Australian company.
∎ Learn from senior digital marketing experts.
∎ Work with large budgets across multiple advertising platforms and channels.
∎ Remote role for a fast-growing Australian company.
∎ Learn from senior digital marketing experts.
∎ Work with large budgets across multiple advertising platforms and channels.

Read Before Apply:

• Submit your updated CV clearly outlining relevant PPC experience.

• In your email tell us one mistake you see other people commonly make in Google Ads campaigns

Apply Procedure:

Email your CV:
∎ Send your CV to the given email [email protected] or Email your CV from My Bdjobs account

Company Information:
∎ Road Genius
∎ 2 Como Cres Southport 4215
∎ Road Genius is an online travel comparison website for rental cars around the world.

Address::
∎ 2 Como Cres Southport 4215
∎ Road Genius is an online travel comparison website for rental cars around the world.

Application Deadline: 13 Mar 2025

Category: Media/Advertisement/Event Mgt.