Digital Marketing Officer

Job Description

Title: Digital Marketing Officer

Company Name: Bangladesh International Consultancy Center (BICC)

Vacancy: 2

Age: 24 to 35 years

Job Location: Dhaka

Salary: Tk. 5000 - 7000 (Monthly)

Experience:

• 2 to 5 years
• The applicants should have experience in the following business area(s): Training Institutes, Coaching Center, Chamber

• Bachelor/Honors

• Bachelor's degree in Marketing, Business, IT, Communications, or related field.

• 2 to 5 years
• The applicants should have experience in the following business area(s): Training Institutes, Coaching Center, Chamber

• Age 24 to 35 years

• Strong knowledge of digital marketing tools and platforms.
• Experience with social media management and content creation.
• Excellent communication and copywriting skills.
• Basic graphic design skills (Canva, Photoshop, etc.)
• Analytical mindset with the ability to interpret data.

Preferred

• Experience in education consultancy or medical consultancy sector.
• Knowledge of Chinese universities and admission processes.
• Familiarity with SEO, SEM, and paid advertising campaigns.

Digital Marketing and Strategy development

• Develop and implement digital marketing strategies tailored to China-related health and education consultancy services.
• Conduct market research on audience interests, competitors, and trends in Chinese education and health-related programs.
• Set measurable goals for lead generation, website traffic, and engagement.

Social Media Management

• Manage and grow social media accounts (Facebook, Instagram, TikTok, YouTube, LinkedIn, WeChat, etc.).
• Create content that promotes Chinese universities, medical programs, scholarships, and health consultation services.
• Schedule posts, monitor engagement, and reply to messages and comments.
• Run paid advertising campaigns on social media.

Content Creation

Write and design engaging digital content:

• Posters, flyers, infographics
• Social media posts
• Blog articles and website content
• Short promotional videos
• Ensure all content is accurate, appealing, and aligned with the
• center’s goals.

Online Advertising & Campaign Management

• Manage Google Ads, Facebook Ads, TikTok Ads, and other relevant platforms.
• Monitor ad performance, optimize spending, and improve ROI.
• Analyze campaign results and prepare monthly reports

• Performance bonus
• Salary Review: Yearly
• Festival Bonus: 2