Marketing Executive (Digital Marketing)

Job Description

Title: Marketing Executive (Digital Marketing)

Company Name: PALONG MEDICAL INSTITUTE

Vacancy: 06

Age: Na

Job Location: Cox`s Bazar (Ukhia)

Salary: Negotiable

Experience:

Published: 2025-12-11

Application Deadline: 2025-12-20

Education:

Requirements:

Skills Required:

Additional Requirements:

Responsibilities & Context:

Strategy Development and Execution:

• Develop and implement comprehensive digital marketing strategies to achieve business goals.
• Conduct market research and competitor analysis to identify opportunities for growth.
• Set measurable goals and KPIs for campaigns.

Content and Campaign Management:

• Plan and oversee online campaigns across channels such as social media, email, SEO, SEM, and display advertising.
• Create, curate, and manage engaging content for websites, blogs, and social media platforms.
• Collaborate with content creators, graphic designers, and video producers to align messaging with brand voice.

Search Engine Optimization (SEO):

• Optimize website content, structure, and metadata to improve organic search rankings.
• Conduct keyword research and implement SEO best practices.

Social Media Management:

• Develop and execute social media strategies to increase brand awareness and engagement.
• Monitor trends and audience behavior on platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.

Email Marketing:

• Design and execute email marketing campaigns for lead nurturing, customer engagement, and retention.
• Monitor email performance metrics (open rates, click-through rates, etc.) and optimize campaigns.

Analytics and Reporting:

• Track, measure, and report the performance of all digital marketing campaigns.
• Use analytics tools like Google Analytics, SEMrush, and social media insights to make data-driven decisions.

Team Collaboration:

• Coordinate with sales, product, and other departments to align marketing efforts with business objectives.
• Manage and guide junior marketers or freelancers, if applicable.

Customer Engagement and Retention:

• Develop strategies for engaging with and retaining customers through loyalty programs, surveys, and personalized experiences.
• Monitor online reviews and reputation management.

Budget Management:

• Plan and manage the digital marketing budget efficiently.
• Ensure cost-effective campaigns without compromising quality or results

• T/A,Mobile bill,Tour allowance,Medical allowance,Provident fund,Gratuity,Over time allowance
• Salary Review: Yearly
• Festival Bonus: 2