Marketing Specialist (Digital and Offline Marketing)

Job Description

Title: Marketing Specialist (Digital and Offline Marketing)

Company Name: British American Resource Center

Vacancy: 2

Age: Na

Job Location: Dhaka (Uttara Sector 11)

Salary: Tk. 30000 - 40000 (Monthly)

Experience:

• 3 to 5 years
• The applicants should have experience in the following business area(s): Training Institutes, IT Enabled Service, Immigration and Education Consultancy Service, Immigration/Visa Processing, Educational Technology (Edtech) Startup

• Bachelor’s degree in Marketing, Digital Marketing, Business Administration, or a related field.

• 3 to 5 years
• The applicants should have experience in the following business area(s): Training Institutes, IT Enabled Service, Immigration and Education Consultancy Service, Immigration/Visa Processing, Educational Technology (Edtech) Startup

• 3-5 years of experience in digital and offline marketing roles.
• Proven track record in driving user acquisition and conversion.

Required Skills:

• Digital Marketing Expertise:
• SEO, SEM, PPC, and social media marketing.
• Experience with analytics tools (Google Analytics, SEMrush, Ahrefs).
• Proficiency in content marketing and email campaigns.
• Familiarity with marketing automation platforms (e.g., HubSpot, Active Campaign).

Offline Marketing Skills:

• Event management and local marketing initiatives.
• Knowledge of traditional advertising methods is a plus.
• Strong communication, project management, and creative problem-solving skills.

Develop and Execute Marketing Strategies:

• Plan and implement integrated marketing campaigns across digital and offline channels to achieve lead generation and conversion targets.

Digital Marketing:

• Manage SEO and SEM campaigns to improve online visibility and drive organic traffic.

• Design, launch, and optimize paid ad campaigns (GoogleAds, Facebook Ads, etc.). 

• Create engaging content for email marketing campaigns, blogs, and social media platforms.

• Monitor website analytics and improve user experience for higher conversion rates.

• Leverage marketing automation tools (e.g.,HubSpot, Mailchimp) to streamline workflows.

Offline Marketing:

• Organize and manage events, community out reach programs, and trade shows. 

• Develop partnerships with local businesses for cross-promotion opportunities.

• Implement traditional advertising methods like print, radio, or TV campaigns when relevant.

Performance Analysis and Reporting: 

• Track, measure, and report on campaign performance using tools like Google Analytics and Data Studio.

• Provide action able insights to improve ROI and optimise campaigns.

A dynamic and supportive work environment. Opportunities for professional growth and skill development. Competitive salary and benefits package. The chance to make an impact in the education sector.