Marketing Lead

Job Description

Title: Marketing Lead

Company Name: Tanvir Bashundhara Group

Vacancy: --

Age: 20 to 40 years

Job Location: Anywhere in Bangladesh

Salary: Negotiable

Experience:

• 5 to 8 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Group of Companies, Amusement Park, Shopping mall, Party/ Community Center, Sports Complex, Healthcare/Lifestyle product

• Bachelor of Business Administration (BBA) in Marketing, Hospitality Management

• Post Graduation will be an added advantage.

• 5 to 8 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Group of Companies, Amusement Park, Shopping mall, Party/ Community Center, Sports Complex, Healthcare/Lifestyle product

• Age 20 to 40 years

• Commercial planning, revenue management, consultative selling, negotiation and closing across multiple destinations or business units.  

• Sales leadership, target setting, pipeline governance, coaching and performance management.

• Integrated marketing operations, campaign briefing, local activation and customer acquisition.

• Pricing, packaging, promotion evaluation, sponsorship and partnership development.

• Strong communication in Bangla and English, presentation and senior stakeholder management.

• Analytical capability across destination-level and consolidated sales dashboards, campaign results, visitor data, forecasts, budgets and ROI.

• Working knowledge of MS Office, CRM, ticketing/visitor-management systems and digital marketing tools.

• Sound commercial judgment, documentation discipline, pre-opening readiness planning and cross-functional problem solving.

Key Responsibilities

1. Develop and execute pre-opening, annual, quarterly and monthly commercial plans for ensuring achievement of revenue, visitor acquisition and business growth targets across all destinations.

2. Lead sales operations across corporate, institutional, school, group, membership, sponsorship and event segments, ensuring effective team management and target achievement.

3. Build and maintain strategic relationships with corporates, banks, educational institutions, tour operators, travel agencies, government bodies and other business partners.

4. Develop sales pipelines, demand forecasts, advance bookings and revenue recovery plans to maximize conversion, repeat business and commercial performance.

5. Coordinate with the CMO/Central Marketing Team to plan and execute approved marketing campaigns, digital promotions, events, activations and local promotional activities.

6. Recommend pricing strategies, ticketing packages, memberships, annual passes, discounts and promotional offers based on market trends, customer demand, competition and profitability.

7. Develop and manage strategic partnerships, sponsorships, corporate events, school programs, group visits and other commercial opportunities to increase revenue and visitor engagement.

8. Coordinate with Operations, Finance, Marketing, Ticketing/IT, F&B, Security, Safety, Procurement and Legal to ensure commercial commitments align with operational readiness and service capacity.

9. Monitor destination-wise sales performance, campaign effectiveness, customer feedback and market opportunities, recommending corrective actions to improve revenue and guest satisfaction.

10. Prepare and present daily, weekly and monthly sales reports, revenue forecasts, pipeline updates, budget performance and commercial risk assessments to the Executive Director & Chief Commercial Officer.

11. Manage approved commercial and marketing budgets, monitor expenditure and ROI, and ensure proper documentation of sales, collections, contracts and partnership activities.

12. Set team objectives, monitor individual performance, provide coaching and ensure compliance with approved pricing, discount policies, contractual terms, brand standards and company policies.