Marketing Content Specialist/Visual Analyser/Visualiser

Job Description

Title: Marketing Content Specialist/Visual Analyser/Visualiser

Company Name: Scholastica Limited

Vacancy: 01

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 2 years
• The applicants should have experience in the following business area(s): Group of Companies, School

• Bachelor/Honors

• At least 2 years
• The applicants should have experience in the following business area(s): Group of Companies, School

• Content Strategy & Creative Direction: contribute in all content creation in collaboration with graphic designers and visualisers. Ensure the visual identity of each business unit (Clinical, Educational, Lifestyle) is aligned with its brand values.

• Platform Management: Monitor and curate digital content across all social media channels, ensuring consistent engagement and brand voice for every entity within the group.

• Strategic Planning: Develop and execute short- and long-term digital marketing strategies, creating tailored campaigns for each business vertical.

• RTM (Real Time Marketing): Provide proactive and reactive social media strategies to capitalise on trends, community events, or urgent operational updates.

• Performance Analytics: Prepare comprehensive monthly reports detailing marketing activity, campaign performance, and budget utilisation for executive management.

• Digital Infrastructure (Web & E-Commerce): Manage, update, and optimise content for the group’s websites and e-commerce platforms to ensure a seamless user experience.

• Campaign Lifecycle Management: Plan and execute business specific high-impact seasonal and festival-related campaigns that drive footfall to our businesses