Manager, Media Buying & Technology

Job Description

Title: Manager, Media Buying & Technology

Company Name: Ghorer Bazar

Vacancy: 1

Age: At least 25 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 5 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Multinational Companies, Food (Packaged), E-commerce

• Bachelor/Honors

• At least 5 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Multinational Companies, Food (Packaged), E-commerce

• Age At least 25 years
• Only Male

• 5+ years of experience in media planning/buying, including at least 2 years in a managerial role

• Strong understanding of digital media platforms, ad networks, programmatic buying, and performance marketing

• Hands-on experience with Google Ads, Meta Ads Manager, TikTok Ads, Google Analytics, and other AdTech tools

• Analytical mindset with proficiency in Excel, Google Data Studio, or similar analytics tools

• Excellent negotiation, budgeting, and vendor management skills

• Strong communication and leadership abilities

• Experience with marketing automation and AI-based ad optimization tools

• Knowledge of API integrations and media tracking systems

• Certification in Google Ads, Meta Blueprint, or Programmatic Trading

• Familiarity with MarTech stacks (e.g., CRM, CDP, DMP)

• ROI and Cost Efficiency (CPM, CPC, CPA, ROAS)

• Campaign Delivery & Optimization Speed

• Vendor Savings & Negotiation Effectiveness

• Adoption of New Media Technologies

• Quality and Accuracy of Reporting

• Developing, executing, and managing multi-channel media buying strategies

• Allocating budgets efficiently to achieve desired KPIs and campaign goals

• Evaluating media performance and adjust plans to improve ROI

• Managing paid media campaigns across Google Ads, Meta, TikTok, YouTube, LinkedIn, and programmatic platforms

• Utilizing AdTech tools such as DSPs, DMPs, and analytics platforms to optimize audience targeting and bidding

• Overseeing campaign tracking setup (UTM, pixels, APIs) to ensure accurate data collection and attribution

• Implementing automation tools and AI-driven optimization for media performance

• Analyzing campaign metrics and performance dashboards to generate actionable insights

• Preparing periodic reports for management highlighting ROI, CPM, CPC, CTR, and conversion data

• Collaborating with data and analytics teams to improve measurement frameworks and attribution models

• Working closely with creative, content, and strategy teams for ensuring media alignment with brand objectives

• Staying up to date with emerging technologies, tools, and industry trends

• Recommending innovative platforms, formats, and technologies to improve efficiency and audience engagement

• Managing relationships with media partners, and technology vendors

• Evaluating and onboarding new media and tech solutions that drive business growth

• Ensuring compliance with brand, legal, and financial policies

• Salary Review: Yearly
• Festival Bonus: 2