Job Description
Title: Lead- Marketing Communication
Company Name: Singer Bangladesh Limited
Vacancy: --
Location: Dhaka (GULSHAN 2)
Experience:
∎ At least 6 years
∎ The applicants should have experience in the following business area(s):Telecommunication, Advertising Agency, Multinational Companies, Electronic Equipment/Home Appliances
Published: 24 Feb 2025
Education:
∎ Bachelor of Business Administration (BBA) in Marketing
∎ Certifications in Marketing, branding, digital marketing, or PR will be an added advantage.
Requirements:
Additional Requirements:
∎ 6+ years of branding experience, preferably in MNCs or creative agencies.
∎ Strong analytical mindset with a data-driven approach to brand management.
∎ Exceptional content writing and storytelling skills in Bangla & English.
∎ Proven ability to manage agencies and cross-functional teams effectively.
∎ Experience in the retail industry is a plus.
∎ 6+ years of branding experience, preferably in MNCs or creative agencies.
∎ Strong analytical mindset with a data-driven approach to brand management.
∎ Exceptional content writing and storytelling skills in Bangla & English.
∎ Proven ability to manage agencies and cross-functional teams effectively.
∎ Experience in the retail industry is a plus.
Responsibilities & Context:
∎ Develop and implement brand strategies to enhance positioning and consumer engagement.
∎ Analyze market trends, consumer insights, and business performance to drive strategic decisions.
∎ Strengthen brand presence in retail through effective marketing initiatives.
∎ Utilize analytics and research to optimize brand communication and engagement.
∎ Create compelling content, press releases, and campaigns in both Bangla and English.
∎ Collaborate with creative agencies to develop impactful brand campaigns.
∎ Align brand initiatives with regional and global teams for seamless execution.
∎ Job Summary:
∎ We are looking for a dynamic and strategic Lead - Marketing Communication to drive brand growth and consumer engagement. The ideal candidate will have a strong analytical mindset, exceptional communication skills, and a proven track record in branding and marketing communications. This role involves close collaboration with creative agencies and regional teams to execute impactful brand initiatives. The candidate should have expertise in content writing (Bangla & English), PR, and retail marketing.
∎
∎ Key Responsibilities:
∎ Develop and implement brand strategies to enhance positioning and consumer engagement.
∎ Analyze market trends, consumer insights, and business performance to drive strategic decisions.
∎ Strengthen brand presence in retail through effective marketing initiatives.
∎ Utilize analytics and research to optimize brand communication and engagement.
∎ Create compelling content, press releases, and campaigns in both Bangla and English.
∎ Collaborate with creative agencies to develop impactful brand campaigns.
∎ Align brand initiatives with regional and global teams for seamless execution.
Skills & Expertise:
Compensation & Other Benefits:
∎ Medical allowance, Performance bonus, Profit share, Provident fund, Weekly 2 holidays, Insurance, Gratuity
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ Hospitalization benefits as per the policy.
∎ LFA.
∎ Hospitalization benefits as per the policy.
∎ LFA.
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Dhaka (GULSHAN 2)
Company Information:
∎ Singer Bangladesh Limited
∎ Singer Bangladesh Limited
Gulshan Center Point
21th Floor, House # 23-26, Road # 90
Gulshan – 2, Dhaka-1212.
∎ www.singerbd.com
∎ Electrical & Electronics Goods Manufacturing and Marketing
Address::
∎ Singer Bangladesh Limited
Gulshan Center Point
21th Floor, House # 23-26, Road # 90
Gulshan – 2, Dhaka-1212.
∎ www.singerbd.com
∎ Electrical & Electronics Goods Manufacturing and Marketing
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 15 Mar 2025
Category: Marketing/Sales
