Head of Business Development & Sales

Job Description

Title: Head of Business Development & Sales

Company Name: SAIC GROUP

Vacancy: 1

Age: At least 38 years

Job Location: Dhaka (Mirpur 14)

Salary: Tk. 80000 - 120000 (Monthly)

Experience:

• 12 to 15 years
• The applicants should have experience in the following business area(s): University, Advertising Agency, Hospital, Direct Selling/Marketing Service Company, Group of Companies

• Master’s Degree in Marketing, Business Administration, Communications, or related discipline.

• Professional certifications in Branding / Digital Marketing will be an advantage

• 12 to 15 years
• The applicants should have experience in the following business area(s): University, Advertising Agency, Hospital, Direct Selling/Marketing Service Company, Group of Companies

• Age At least 38 years
• Only Male

• Strong understanding of education & service industry development and branding

• Ability to translate institutional services into clear, attractive value propositions

• Strategic mindset with hands-on execution capability

• Excellent communication, presentation, and stakeholder management skills

• Leadership maturity and decision-making ability

• Comfortable working with senior management and founders

About SAIC Group

SAIC Group is a diversified and fast-growing organization in Education, Healthcare, Skill Development, and Community Services in Bangladesh.

Currently, SAIC Group operates 26+ institutions and service units, including:

• Engineering & Technical Institutes

• Nursing & Allied Health Science Institutes

• Medical & Healthcare Training Programs

• Vocational, Professional & Skill Development Centers

• Community Development & Employability Programs

Our core focus is to develop skilled, employable human capital through quality education, industry-aligned training, healthcare services, and institutional partnerships.

Website: https://saicgroup.org/

Job Context

SAIC Group is expanding its footprint and impact nationwide. With multiple institutions, programs, and services under one group, there is a strong need for Structured, Strategic, and Purpose-Driven Business Development & Sales, Promotion & Branding leadership.

The Head of Business Development & Sales will lead the Group-wide business development, sales, branding, promotion, communication, and visibility strategy to:

• Increase student enrollment & program demand

• Strengthen brand credibility and institutional trust

• Position SAIC as a leading education & skill development group

• Support business growth through effective promotion, not just advertising

  This is a strategic leadership position responsible for shaping how SAIC is seen, understood, and trusted by students, parents, partners, industry, and society.

Job Responsibilities

Strategic Business Development, Sales, Branding & Promotion Leadership

• Develop and implement Group-wide Business Development, Sales, Promotion & Branding Strategy

• Define clear brand positioning for SAIC Group and its institutions

• Ensure consistent messaging across all institutes, programs, and platforms

• Advise Top Management on business development, sales, brand reputation, public perception, and growth strategy

Promotion, Campaign & Visibility Management

• Plan and execute integrated promotion campaigns (online & offline)

• Drive student recruitment and program promotion campaigns

• Lead promotional activities such as:

  • Admission campaigns

  • Education fairs

  • Seminars, workshops, events

  • Institutional PR initiatives

Digital, Media & Communication

• Oversee digital promotion: website, social media, paid ads, content

• Manage media relations, press releases, and institutional communications

• Ensure effective use of SEO, social media, content, and performance marketing

Content & Creative Oversight

• Guide creation of brochures, videos, presentations, success stories, and brand materials

• Ensure professional, consistent, and impactful brand communication

• Maintain brand guidelines across all units

Cross-Functional Coordination

• Work closely with:

  • Academic & Training teams

  • Admission & Business Development teams

  • Healthcare & Service units

• Align promotion activities with business goals and enrollment targets

Team Leadership

• Lead and develop the Business Development, Promotion & Branding team

• Set KPIs, campaign targets, and performance benchmarks

• Build a disciplined, data-driven promotion culture

• T/A,Mobile bill
• Salary Review: Yearly
• Festival Bonus: 2

As per company policy.