Executive/ Sr. Executive, Digital Media Buying
Job Description
Title: Executive/ Sr. Executive, Digital Media Buying
Company Name: A Leading Advertising Firm
Vacancy: 1
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ Bachelor's degree in marketing, business administration, or a related field.
∎ Minimum of 2-3 years of experience in Digital Media Buying and analytics.
∎ Skills Required: Good communication skills, Media Planning/ Media Buying, Negotiation Skills, Presentation skill
Experience Requirements:
∎ 2 to 5 year(s)
∎ The applicants should have experience in the following area(s):
Business Development, Client Service/ Marketing, Customer Relationship Management, Digital Marketing, Digital Marketing (Social Media Marketing), Media Planning/ Media Buying, Promotion and Branding, SEO and Digital Marketing
∎ The applicants should have experience in the following business area(s):
Advertising Ageny, Film Production
Job Context:
∎ A renowned Advertising Firm is seeking a skilled and detail-oriented individual to join their team as an Executive/Sr. Executive of Digital Media Buying.
∎ The ideal candidate will have experience in digital media planning and buying, with a strong understanding of the latest trends and technologies in the industry.
∎ The candidate should be analytical, with the ability to interpret data and make informed decisions to optimize campaign performance.
Job Responsibilities:
∎ The Executive/Sr. Executive of Digital Media Buying will be responsible for developing and executing media strategies for various clients, as well as negotiating and purchasing media space to meet campaign goals.
∎ Develop engaging, creative, innovative content for regularly scheduled posts, enlightening the audience and promoting brand-focused messages.
∎ Manage the creation of relevant and engaging digital content for publishing onto various digital platforms.
∎ Manage content calendar and ensure that creatives are published on various digital media channels on time.
∎ Research market trends, brand audiences and competitors, and end-to-end consumer journey to drive engagements and conversions.
∎ Manage media buying primarily on Facebook, Instagram, Google Ads, and LinkedIn to provide a positive return on ad spend for the company.
∎ Collecting and analyzing customer, marketing, and web behavioral data.
∎ Provide detailed performance analysis, including measuring and optimizing ROI.
∎ Monitor, measure and analyze marketing performances to reach appropriate KPIs and optimize go-to-market strategies.
∎ Identify opportunities for improvement through customer research, usability, analytics, and partnering with industry experts.
∎ Develop and execute digital media strategies for various clients, including display advertising, programmatic advertising, social media advertising, and search engine marketing.
∎ Collaborate with internal teams, including creative, account management, and analytics, to ensure that campaigns are aligned with client objectives and brand standards.
Additional Requirements:
∎ Age 25 to 35 years
∎ Both males and females are allowed to apply
∎ Strong analytical skills, with the ability to interpret data and make informed decisions.
∎ Excellent communication and interpersonal skills.
∎ Proven ability to develop and execute successful digital media campaigns.
∎ Expert knowledge of digital media platforms and technologies, including programmatic advertising, social media advertising, and search engine marketing.
∎ Highly organized, with the ability to manage multiple projects and priorities.
∎ Ability to work collaboratively and independently.
∎ Knowledge of media buying and planning tools, such as Google Ads and Facebook Ads Manager.
Salary:
∎ Negotiable
∎ As per Company Policy
Compensation & Other Benefits:
∎ Festival Bonus: 2
∎ As per company policy
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 12 Apr 2023
Company Information:
∎ 28 Mar 2023
∎ A Leading Advertising Firm
Category: Media/Advertisement/Event Mgt.
:
Source: bdjobs.com
Deadline Expired on 12th Apr 2023
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