Title: Executive - Senior Executive Digital Marketing
Company Name: Excel Technologies Ltd.
Vacancy: --
Age: Na
Job Location: Anywhere in Bangladesh
Salary: Negotiable
Experience: --
Published: 2026-03-24
Application Deadline: 2026-04-15
Education:
Requirements: --
Skills Required:
Additional Requirements:
Responsibilities & Context:
Job Summary:
The Executive/Senior Executive – Digital Marketing will be responsible for planning, executing, and optimizing digital marketing initiatives across multiple online platforms to drive brand awareness, lead generation, and sales growth. The role requires strong hands-on experience in performance marketing, content coordination, analytics, and cross-functional collaboration.
Key Responsibilities:
Digital Campaign Management
Plan, execute, and optimize paid digital campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, LinkedIn, and other relevant platforms.
Monitor daily campaign performance, budgets, ROI, CPL, and ROAS to ensure optimal results.
Handle Social & e-Com Platforms Query.
Conduct A/B testing on creatives, audiences, and landing pages to improve performance.
SEO & Website Optimization
Implement on-page and off-page SEO strategies to improve organic search rankings.
Coordinate keyword research, content optimization, and technical SEO improvements.
Track website traffic, conversions, and user behavior using Google Analytics and Search Console.
Content & Social Media Management
Coordinate with content and design teams to ensure timely and brand-aligned digital content.
Manage and optimize social media pages, content calendars, and engagement strategies.
Ensure consistency in tone, messaging, and visual identity across all digital platforms.
Analytics, Reporting & Insights
Prepare weekly and monthly performance reports with actionable insights.
Analyze campaign data and consumer behavior to recommend improvements and new strategies.
Track competitors’ digital activities and market trends.
E-commerce & Lead Generation Support
Support e-commerce sales initiatives, online promotions, and marketplace campaigns (if applicable).
Optimize lead generation funnels, landing pages, and conversion tracking.
Coordination & Compliance
Work closely with internal teams, agencies, and vendors to execute campaigns smoothly.
Ensure all digital activities comply with brand guidelines and company policies.
After completing the probation period salary will be revised based on performance.