Executive (Digital Marketing And Sales)

Campaign Management: Plan, execute, and optimize paid marketing campaigns across Meta (Facebook & Instagram), Google Ads, and TikTok to drive traffic and sales.

Social Media Management: Maintain, grow, and audit all brand social channels, creating monthly content calendars aligned with sales goals.

SEO & Content Marketing: Conduct basic keyword research and optimize website content, blogs, and product landing pages to improve organic search rankings.

Performance Tracking & Analytics: Monitor and report on KPIs (ROI, ROAS, CPA, CTR) weekly using Google Analytics, Meta Ads Manager, and Shopify/WooCommerce dashboards.

Email & SMS Marketing: Design, write, and automate lifecycle email flows (abandoned cart, newsletters, welcome series) to boost customer retention.

Visual Asset Creation: Design high-converting ad creatives (stills, carousels, GIFs), website banners, infographics, and email templates.

Brand Identity Enforcement: Maintain structural visual consistency across the digital ecosystem, adhering strictly to logo usage, typography, and brand colors.

UI/UX & Web Banners: Design visually engaging web assets, promo banners, and basic landing page layouts that enhance the online shopping user journey.

Print & Packaging Media: Create printable assets if required, including product labels, packaging inserts, stickers, and thank-you cards.